One thing has been drilled into me since I was a young sales rep and that was plan your work and work your plan. Also if you made calls, track them. If you did mailers, track them. If you do e-mail newsletters track the response rate.
Another angle of this thought is stated by another professional:
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.
You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what's working and what's not, but it will also enable you to focus your efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no 'set in stone' strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you.
At Rossini.com we offer advanced reporting for all of our clients that can track your web sites successes. Remember, you can hit a target unless you know what and where it is!!!
This blog article is jointly written by Joe Rossini and Shelley Lowery
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