According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year.
This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing campaigns.
But let’s be honest.
While opportunities abound, social media marketing is complicated.
Targeting the social media crowd is like targeting a moveable feast. It is never static.
People come and go quickly in social media and their interests change from one day to the next.
So, before you invest heavily in any social media marketing campaign, you really need to understand the landscape.
The rewards can be high and also immediate if you strike the right note with your target audience. Miss the target and you could exhaust your social media budget very quickly.
And, while it’s important to build relationships with a social media environment, you must remember that relationship building is simply a strategy it is not the end goal. Foremost business the end goal of any social media marketing strategy is to boost engagement and increase conversions.
You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment
More to come shortly!~