Mobile e commerce is it real and why you should be there!

5 Reasons to Get Ready Now

Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world?
If you’re an e-com business, this is the most important question to answer today. Why? Because every day you don’t compete on mobile, you become a little less relevant among your customers.
 Here’s what we’ll cover in this eBook:

• Why retailers must have a strategy to tap into the monstrous growth of mobile sales.
• Mobile consumer data from Black Friday and what it means for retailers.
• Mobile marketing musts that are no longer optional, including in-app messaging, push and SMS.

More about e commerce and mobile usage:

• An estimated 10 Billion Mobile Connected Devices are currently in use

Ignoring these trends in mobile eCommerce (referred to as m-Commerce in the industry) evolution means potentially missing out on more and more profit as these trends continue. Here are some tips to make your website mobile friendly:

• Your website should be programmed to intuitively adapt to whatever device is accessing it in order to provide the most user-friendly experience
• Tap-Friendly: make sure all buttons, links and calls to action have the appropriate size and margin to prevent errors.
• Text Phone Numbers: Make sure all phone numbers are text and not images so users can tap-to-call, or copy and paste the number to share with a friend.
• Visual Content: Since mobile websites are usually viewed on the go and on much smaller screens, utilizing visual content such as infographics and videos will be preferred over reading lengthy text.
• Main Navigation: increase padding around menu items so it’s easy for the user to read and tap on menu items.
• Contact Forms: Increase form input fields so it’s easy for the user to fill out the form.

Think of the above statement 10 billion!!!! You must be mobile or mobile ready on your web site!

More:

eCommerce Mobile Stats

• 125 Million U.S. consumers own smartphones
• 50 million U.S. Consumers own tablets
• 62% of smartphone users have made a purchase online using their mobile device in the last 6 months
• One third of all ecommerce purchases during the 2015 holiday season were made on a smartphone.
• eCommerce dollars now comprise 10% of ALL retail revenue
• 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
• An estimated 10 Billion Mobile Connected Devices are currently in use

Some of the above info came from emarsys and from Outerbox.

More to come! We make mobile web sites, we make mobile phone application.

Talk soon

Joe Rossini