From Google:
Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user experience is too cumbersome or slow.
To help advertisers improve mobile performance, Google announced a new Landing Pages tool at Google Marketing Next earlier this year. It’s designed to help marketers assess the mobile-friendliness of various URLs on their sites (as opposed to their entire sites). It is being rolled out in the next few weeks as a tab in the new AdWords experience.
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?
At Rossini.com we do not just pick one way to market we use multiple ways such as social media, blogging, submits to the search engines, PR releases and much more. I believe as the saying use to be "it takes a village" the more the better!
Do keywords really matter anymore? I say yes they do and at the very least it gets you thinking of what you do and how people should search for you. Short keywords are not good but longer more specific ones are. Make sure you have keywords in your programming.
From Facebook...
Facebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more precise, the company announced on Thursday.
Up until now, brands have been able to take any post published to their Pages and amplify its reach by paying Facebook to run it as an ad in people’s news feeds. That won’t be the case for much longer as Facebook continues to orient its ad product around delivering actual business results, as opposed to simple social engagement, which was something that COO Sheryl Sandberg emphasized repeatedly during the company’s most recent earnings call.
“We want businesses to utilize Facebook ad products that give them the best opportunity to achieve their business goals, and removing these inessential boosting options will reduce complexity and help them find the right products to get the best results,” said Facebook product manager Jyotika Prasad in an emailed statement.
Under what works....l
The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation.
More digital media time is concentrated in smartphone apps than on the mobile web or PC. And most of that time is spent in a small number of apps, led by Facebook. Users are also downloading fewer new apps, so it’s getting harder to break through. Earlier today, comScore published its 2017 US Mobile App Report detailing these trends.
Digital media time spent with the desktop stands at 34 percent, with smartphone apps at 50 percent. Tablet and mobile web represent the remaining 16 percent. And though it sees dramatically lower engagement, the mobile web has roughly 2x the reach of mobile apps.
OK some of these tidbits comes from me and from Search Engine Land
Talk soon
Joe Rossini
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