Google is taking another strong look at mobile friendly websites. If you read this article it could give you more want to upgrade your web site now to a responsive design. We at Rossini.com can help you!
Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”
Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May, and clearly, that has finished rolling out today.
This technically is supposed to “increase the effect of the
[mobile-friendly] ranking signal.” As we reported in March, Google said
if you are already mobile-friendly, you do not have to worry, because
“you will not be impacted by this update.”
As a reminder, the Google mobile-friendly algorithm is a page-by-page
signal, so it can take time for Google to assess each page, and that is
why it took some time to roll out fully. So depending on how fast
Google crawls and indexes all of the pages on your site, the impact can
be slow to show up.
One webmaster asked if this is “mobilegeddon 2,” and John Mueller responded, “No, not really.”
You might see some ranking changes soon however!
I will keep you updated.
Joe Rossini
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