Latest Google tips

First things first

Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms.

The content of your web pages must be relevant

There are several things that you can do to make sure that your web pages will be found for the right search terms:

• Make sure that your web pages are relevant for particular keywords and search terms. Focus on one or two key phrases per page.
  
  
• Modern search engine algorithms can determine the topic of a website. While it is important that a page is relevant to a keyword, it is also important that the site is relevant to the topic.
  
  Use different words to describe your products and services. If your website is relevant to a topic, it might be also found if the searcher uses a keyword that does not appear directly on your pages.
• Use your keywords in the titles of your web pages. That shows search engines that the web page is relevant to that keyword.
• Use the key phrase in a heading tag on your web page. It sometimes helps to have the targeted keyword in the page URL. The images on your web pages should contain related keywords. 
• The content of your web page should contain the keywords for which you want to be found on search engines. Do not write content for search engines but create useful web pages that help your website visitors.

It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.

From Axandra

From Joe.....

If you need content we have two content writers that can help you!  If you need help blogging or doing social media, we have three people who can help you!

Do you need help with your web page being compliant with multi platform capable? We can update you!

More to come soon!

Joe