What Are the Benefits of a Mobile App?
Sometimes, having a mobile app is better than having a mobile
website. After all, there are some features present on a mobile app that
just aren’t available on mobile websites. For example, GPS. A mobile
website doesn’t offer a Google Maps GPS real-time directions option to
help users see a map of where they need to go and direct them to a place
of business. A mobile app, by comparison, does provide GPS services,
allowing users to get directions and maps without having to go elsewhere
to find them. Additionally, an app does a better job of keeping you
connected with your customers. Once your users download your app to
their desktop, the app “lives” on their phone, ensuring they are
constantly engaged and entertained with various features right from
their home screen. With an app, you can send your customers regular
alerts, notifications, updates, and more directly to their mobile
device, reminding them both of your app and your business. Another perk
of having a mobile app is that it doesn’t require a WiFi/Internet
connection, whereas a mobile website, like any other website, requires a
connection to a browser. Finally, an app is often easier to navigate as
it has a clear, user-friendly menu.
What Are the Benefits of a Mobile Website?
A mobile website looks a lot like a regular, web-based website
because it’s built on the same programming language (HTML), and it runs
on a mobile web browser. However, a mobile website is different from a
regular website as it’s an abbreviated version of the website, and it’s
designed to run faster on a mobile device. And just like other websites,
mobile sites have icons, images, videos, text, and often links to other
sites. Another advantage of mobile websites is SEO, or Search Engine
Optimization. If you already have a regular website for your business,
then you’re probably familiar with SEO. And a mobile site can be
promoted with tools that are nearly identical to the SEO tools used by
standard websites.
No comments:
Post a Comment