What I did today!

Today I have been ding editing for one of our new websites and I am making sure there are more interna links that Google likes. Now I am going to blog for them.

These are things that we do for our valued customers.  More to come soon.

Joe

More search engine tidbits

Breadcrumbs are a good way to link product pages to the top categories. Breadcrumbs provide a trail for the user to follow back to the main web page.

Breadcrumbs typically appear horizontally across the top of a Web page, often below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or—in hierarchical site structures—the parent pages of the current one. Breadcrumbs provide a trail for the user to follow back to the starting or entry point.^[1] A greater-than sign (>) often serves as hierarchy separator, although designers may use other glyphs (such as » or ›), as well as various graphical treatments.
Typical breadcrumbs look like this:
Home page > Section page > Subsection page
or
Home page : Section page : Subsection page
or
home page : section page 1 : section page 2

Link from one product page to the other. If you sell sneakers and sports shoes, link from the sneakers page to the sports shoes page and vice versa.
Use meaningful anchor texts that contain related keywords to link from one page to the other.

If a blog post is relevant to a product or category page on your website, you should link to that page from within the body text of the blog post.
If possible, use the keywords for which you want to get high rankings. If that doesn't look natural, use a relevant anchor text that describes the product or category page.

Just a few more tidbits to use for rankings.  More to come.

Joe

Search engine tidbits

Popular spam techniques that Bing does not like
Igor Rondel listed some spam techniques that Bing does not like. For example, Bing considers the following spam:

• stuffing page body/url/anchors with keywords
• performing link manipulation via link farms, link networks, forum post abuse
• including hidden content on the page not meant for human consumption.
  

These are the same things that Google does not like. If you want to avoid a penalty, better avoid these methods.

We do not use any of these methods.

More news:

Google Tests New Site Search Box

For navigational searches like [amazon], [white house] or [stanford], Google displays a search box that lets you search the top search result. Google now tests a completely new site search box. The updated search box is bigger, it's placed below the top search result and Google shows a list of suggestions when you type the query.

1. Google releases an algorithm update for local search results

Some days ago, Google released a significant update to its local search algorithm. The unofficial name of that update is "Pigeon". The algorithm update changes the local search results on Google. How does this affect your rankings and what do you have to do? What has changed with the Pigeon update? Google aims to provide more useful, relevant and accurate local search results. The changes are visible on the regular web search results page and the results page of Google Maps. Although Google did not reveal the details, the new ranking algorithm now uses ranking signals that are used in regular web search. The local search results are tied more closely to the regular web search ranking signals. Google also tried to improve the distance and location ranking parameters. How will this change affect your website rankings? The new algorithm is currently rolling out for US English results. If your website does not target the USA, you probably won't see any changes. So far, the new algorithm has led to the following changes: Local directory sites get better visibility in Google's search results. For example, Yelp.com pages can now be seen at the top of the search results if the search query contains the word "Yelp". For some searches (hotels, restaurants), individual local businesses seem to be listed in the carousel at the top of the search results page. Below that, you will get directory style web pages. Individual local business pages are moved to results page two. For other searches (pizza delivery), the first results page mainly shows individual businesses. If your local business website has strong SEO signals (good content, many backlinks, mentions on social networks) then this algorithm update can lead to higher rankings. If your website does not have these strong SEO signals, it's likely that your website will be outranked by other sites. How to get the SEO signals that are needed for the new algorithm It's no longer enough to be located in the right place if you want to appear in Google's local search results. If you want to get high rankings, your website needs good content, good backlinks and mentions on social networks. More to come soon.Joe