What should you have on a web page?

I am often asked Joe what do I need on my web site and I look back and say, what do you do best in your business. I start with who are you, what is your history, what products and services do you offer. What makes you different from the rest of the pack. I also say have a good contact form and also add a blog, add a facebook fan page, add an e-mail capture form to start to build your own list of prospects.There is much more of course but this gets the grey matter turning and now you are on your way to knowing what you are going to put on a new web site.