Thursday, October 1, 2009

Use your blog!

Sponsored conversation has become a potent tool for brands that want to reach new markets or increase their exposure within their current space. You can use this marketing strategy to leverage blogs, which continue to gain momentum in the media, within the search engines, and among a growing audience of loyal readers. But, like any tool, sponsored conversations can be as damaging as they are effective. The key to using them effectively is in your approach.

Article by Julie Ross

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