From Kim Kammando:
3. Google now shows local results based on IP addresses
Search Google for the keyword "pizza" and you'll see local results in the middle of the search results. These local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.
What does this change mean for your website?
It's now easier to rank for competitive keywords for some local searches(The holy grail). While it's very difficult to get a high ranking for a very competitive keyword such as "lawyer" in the regular results, it's much easier to be listed for that keyword in the local results if you're living in a small town.
You should submit your website to Google Maps so that web surfers can find you in these local searches. You can submit your website to Google Maps with IBP's semi-automatic directory submitter.
If you run a local business, you should include your business name, your category and the name of your city in the title tag of your homepage.
If you want to get on top of Google's search results then your website must have optimized content and good inbound links. If you give Google what it wants then your website will get the best possible rankings.
This is me again...notice the words optimized and linking and much more and that is what I do! Call me ay 913-533-4098 and I can help!
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