Friday, February 27, 2009
If you need services here is a list of a few of my customers that offer them
Business leasing www.heritageleasing.com
Need a coffee service www.actioncoffee.com
Need photography http://www.kischufphotography.com/
Need computer work or specialized programming http://www.masterwarecorporation.com/
More to come soon! Have a great weekend!
Need a coffee service www.actioncoffee.com
Need photography http://www.kischufphotography.com/
Need computer work or specialized programming http://www.masterwarecorporation.com/
More to come soon! Have a great weekend!
Wednesday, February 25, 2009
Key words
We often just think of what a web page should look like or what in its basic form what it should do. We hire a web company to create the web site and we go on to do our own thing and in many cases participate to some degree but maybe not closely. What you need to know is that web site must have a proper internal code so that the search engines can find your web site and that other potential customers can too. Here is an article from John Alexander on keywords etc:
Next time you do keyword research, think beyond the first terms
that jump into your mind. Most people don't really research much
data, but the tend to use the tool to tell them about specific
phrases (THEY THINK) are most important. If you don't believe it
then check this example...
Example, What might a good root word be for an affiliate marketer
to use in a site about "recipes?"
TIP: Try researching anything BUT the most obvious word "recipes."
Explore the subtle supporting terms and see what happens. You might
try exploring a "food group" or action related to cooking.
Remember an SEO marketing company has trained on just how to find these key words for you. Rossini.com offers these services. call us today.
Next time you do keyword research, think beyond the first terms
that jump into your mind. Most people don't really research much
data, but the tend to use the tool to tell them about specific
phrases (THEY THINK) are most important. If you don't believe it
then check this example...
Example, What might a good root word be for an affiliate marketer
to use in a site about "recipes?"
TIP: Try researching anything BUT the most obvious word "recipes."
Explore the subtle supporting terms and see what happens. You might
try exploring a "food group" or action related to cooking.
Remember an SEO marketing company has trained on just how to find these key words for you. Rossini.com offers these services. call us today.
Tuesday, February 24, 2009
Internet security are you worried?
This is a neat new article and it shows that most of are worried. By the way there is a bill in congress to monitor all e-mails and web searches. Call your congress person and tell them to vote against it!
Majority Of Internet Users Worried About Online Privacy
By Mike Sachoff - Thu, 02/19/2009 - 11:33
Increases with age
The majority (80.1%) of Internet users are concerned about the privacy of their personal information such as age, gender, income and online activity, according to a new survey from Burst Media.
Concern about online privacy is common among all age segments, and increases with the respondent's age from 67.3 percent among those 18-24 years to 85.7 percent of those 55 years and older.
BurstMedia Graph
Online privacy is a prevailing concern for web surfers," said Chuck Moran, VP of Marketing for Burst Media. "Advertisers must take concrete actions to mitigate consumers' privacy concerns and at the same time continue to deliver their message as effectively as possible."
"In addition and as recently seen in the news flare up regarding Facebook's privacy controversy, publishers need to be completely transparent about their privacy policies."
The survey also found that most Internet users believe Web sites are tracking their behavior online. More than half (62.5%) of respondents believe it is likely that a site they visit collects information on how they navigate and interact with it.
Most Internet users are not willing to give up their personal privacy for more relevant advertising. Based on the description "advertisements more relevant to interest," only 23.2 percent of respondents would not mind if non-personally identifiable information was collected if ads were better targeted.
Majority Of Internet Users Worried About Online Privacy
By Mike Sachoff - Thu, 02/19/2009 - 11:33
Increases with age
The majority (80.1%) of Internet users are concerned about the privacy of their personal information such as age, gender, income and online activity, according to a new survey from Burst Media.
Concern about online privacy is common among all age segments, and increases with the respondent's age from 67.3 percent among those 18-24 years to 85.7 percent of those 55 years and older.
BurstMedia Graph
Online privacy is a prevailing concern for web surfers," said Chuck Moran, VP of Marketing for Burst Media. "Advertisers must take concrete actions to mitigate consumers' privacy concerns and at the same time continue to deliver their message as effectively as possible."
"In addition and as recently seen in the news flare up regarding Facebook's privacy controversy, publishers need to be completely transparent about their privacy policies."
The survey also found that most Internet users believe Web sites are tracking their behavior online. More than half (62.5%) of respondents believe it is likely that a site they visit collects information on how they navigate and interact with it.
Most Internet users are not willing to give up their personal privacy for more relevant advertising. Based on the description "advertisements more relevant to interest," only 23.2 percent of respondents would not mind if non-personally identifiable information was collected if ads were better targeted.
Monday, February 23, 2009
A new week!
The sun is shining, spring is coming and the time change comes in just a few weeks yea. There is a lot to be thankful for. Do not constantly listen to CNBC or CNN or the others it will get you depressed. Talk to friends, work hard and stay positive....good things are coming I truely believe that.
have a great day!
have a great day!
Saturday, February 21, 2009
PR releases
Did you know that a great way to get out news about your company is a PR release. A PR release is not just for your local newspaper any more. Our company can put out a release for you that can be sent to hundreds of newspapers and TV stations and on line sources. If you want we will write it for you!
A PR release can get you noticed and noticed could mean a sale! Call me today at 913-533-4098.
A PR release can get you noticed and noticed could mean a sale! Call me today at 913-533-4098.
What do I think?
I have been asked that several times about many things. I will tell you what I think about web marketing and if it works. Here is the abridged version.
Yes it does if done correctly!
I believe submission to the search engines works but slowly so if you are impatient try Google Adwords
I believe that keywords in the internal of a web site programming helps...it does but not to what it once did but you should pay attention to them
I believe in key phrases being all over your web site in the text..this is important
I believe in linking...this can be misused but is important
I really believe in Google Adwords....I believe in this the most of all!!
Ok check back of more of what I believe and of course comment or write me for more information!
Yes it does if done correctly!
I believe submission to the search engines works but slowly so if you are impatient try Google Adwords
I believe that keywords in the internal of a web site programming helps...it does but not to what it once did but you should pay attention to them
I believe in key phrases being all over your web site in the text..this is important
I believe in linking...this can be misused but is important
I really believe in Google Adwords....I believe in this the most of all!!
Ok check back of more of what I believe and of course comment or write me for more information!
Friday, February 20, 2009
Blogs do they work
Blogs are now intertwined into the web surfers everyday life. A blog is like a diary to some and an outlet for others. What is important is that you use a blog for what is best for you. I use it to send out information that I believe is important to the web and my customers. Others use it to tell their point of view. This past election had no shortage of political blogs. There are sports blogs, financial blogs and so much more. One thing is for sure at least for now and that is blogs help you in your rankings and in bringing in potential return customers. Yu become the expert. You are writing to your audience. Take the time and write a blog, it can be fun and liberating to say what you feel. One word of warning and that is the internet is a big place and your blog might be read all over the world! Be careful what you write because it might just be taken wrong by some and right by others!
Until next time
Joe R
Until next time
Joe R
Monday, February 16, 2009
The return of dial up?
Recession could lengthen the twilight of dial-up
By ANDREW VANACORE
The Associated Press
With the costs of home-schooling a special-needs child, Arlene Dawes of Raleigh, N.C., says dial-up Internet is more attuned to her budget than broadband. Chuck Hester says the high-speed Internet options available in his rural neighborhood near Little Rock, Ark., are too pricey.
Lightning speed Internet is the wave of the future. But in a recession, good old dial-up service might get a longer look. Now Internet providers that have seen their dial-up customer base whittled over the past decade see an opportunity to stay in the game by offering the budget-conscious a cheaper option.
“Dial-up is declining overall, but that doesn’t mean it’s not still a viable business,” said Kevin Brand, senior vice president of product management at EarthLink Inc. “There’s still a big market out there and during these tough times, even customers who have bundles including broadband may be looking at their bill and thinking, ’Do I really need all this?’”
With that in mind, EarthLink recently rolled out a dial-up offer of $7.95 per month, lowering its cheapest service — and undercutting competitors — by $2.
The move to more aggressively court new dial-up users is striking, since it’s a market many consumers have fled.
Only 9 percent of Americans were still using dial-up in a study last year by the Pew Internet & American Life Project. Time Warner Inc.’s AOL, once the king of dial-up with almost 27 million U.S. subscribers at its peak, decided long ago to prop itself up instead on advertising revenue. Now AOL, whose Internet subscribers are still mainly dial-up customers, counts 6.9 million of them.
United Online, which offers dial-up through its NetZero and Juno services for $9.95 a month, hasn’t said whether it will match EarthLink’s discount. But the company’s ads signal the same approach to the recession.
“The economy is tough,” Chief Executive Mark Goldston says in a recent TV commercial, claiming the 56 million American households with broadband could save $16 billion a year by switching to NetZero dial-up. “It comes down the need for speed or the need to save,” he says.
Pew estimates the average monthly bill for broadband users came to $34.50 in 2008. That means for the year, a NetZero subscriber would save nearly $300.
To be sure, broadband will easily remain the bigger business. EarthLink gets 56 percent of its revenue from broadband, even though it has nearly twice as many dial-up subscribers.
Nor is dial-up likely to make broad gains against faster connections.
Dial-up service may be fine for checking e-mail, online shopping or reading the news, but more people than ever are using bandwidth-heavy tasks like streaming video. Cowen & Co. analyst Jim Friedland estimates the dial-up market will have all but vanished six years from now.
Talking to Hester, who says he’s been bugging his own provider, AT&T Inc., about a fiber-optic connection for two years, it’s not hard to see why.
“Dial-up — it stinks. All the pages that are being written for the Internet now are moving to more and more graphics, more and more pictures, more and more movies,” he said. “With dial-up, you can forget about it.” (AT&T couldn’t comment on Hester’s service for privacy reasons but said expanding broadband access is a priority.)
But even if faster service is more useful, the higher monthly bills are drawing scrutiny these days. Of the people who told Pew they still have dial-up access, 35 percent said faster service is too expensive for them. (Nineteen percent said nothing would persuade them to upgrade.)
B. Riley & Co. analyst Mike Crawford pointed out that weak consumer spending has already benefited dial-up providers. EarthLink lost more than 380,000 dial-up subscribers, or about 18 percent of the total, in the second half of 2008. But its overall “churn” — or rate of customers leaving — declined during the last three months of the year, as the economy worsened.
“We’re seeing increased demand for low-cost Internet, where a few years ago, everyone was looking to go to high-speed bundle packages,” Crawford said in an interview. “I think this market is going to exist longer than most people realize.”
Is this the future...I think you are going to see high speed come down and fast!!
By ANDREW VANACORE
The Associated Press
With the costs of home-schooling a special-needs child, Arlene Dawes of Raleigh, N.C., says dial-up Internet is more attuned to her budget than broadband. Chuck Hester says the high-speed Internet options available in his rural neighborhood near Little Rock, Ark., are too pricey.
Lightning speed Internet is the wave of the future. But in a recession, good old dial-up service might get a longer look. Now Internet providers that have seen their dial-up customer base whittled over the past decade see an opportunity to stay in the game by offering the budget-conscious a cheaper option.
“Dial-up is declining overall, but that doesn’t mean it’s not still a viable business,” said Kevin Brand, senior vice president of product management at EarthLink Inc. “There’s still a big market out there and during these tough times, even customers who have bundles including broadband may be looking at their bill and thinking, ’Do I really need all this?’”
With that in mind, EarthLink recently rolled out a dial-up offer of $7.95 per month, lowering its cheapest service — and undercutting competitors — by $2.
The move to more aggressively court new dial-up users is striking, since it’s a market many consumers have fled.
Only 9 percent of Americans were still using dial-up in a study last year by the Pew Internet & American Life Project. Time Warner Inc.’s AOL, once the king of dial-up with almost 27 million U.S. subscribers at its peak, decided long ago to prop itself up instead on advertising revenue. Now AOL, whose Internet subscribers are still mainly dial-up customers, counts 6.9 million of them.
United Online, which offers dial-up through its NetZero and Juno services for $9.95 a month, hasn’t said whether it will match EarthLink’s discount. But the company’s ads signal the same approach to the recession.
“The economy is tough,” Chief Executive Mark Goldston says in a recent TV commercial, claiming the 56 million American households with broadband could save $16 billion a year by switching to NetZero dial-up. “It comes down the need for speed or the need to save,” he says.
Pew estimates the average monthly bill for broadband users came to $34.50 in 2008. That means for the year, a NetZero subscriber would save nearly $300.
To be sure, broadband will easily remain the bigger business. EarthLink gets 56 percent of its revenue from broadband, even though it has nearly twice as many dial-up subscribers.
Nor is dial-up likely to make broad gains against faster connections.
Dial-up service may be fine for checking e-mail, online shopping or reading the news, but more people than ever are using bandwidth-heavy tasks like streaming video. Cowen & Co. analyst Jim Friedland estimates the dial-up market will have all but vanished six years from now.
Talking to Hester, who says he’s been bugging his own provider, AT&T Inc., about a fiber-optic connection for two years, it’s not hard to see why.
“Dial-up — it stinks. All the pages that are being written for the Internet now are moving to more and more graphics, more and more pictures, more and more movies,” he said. “With dial-up, you can forget about it.” (AT&T couldn’t comment on Hester’s service for privacy reasons but said expanding broadband access is a priority.)
But even if faster service is more useful, the higher monthly bills are drawing scrutiny these days. Of the people who told Pew they still have dial-up access, 35 percent said faster service is too expensive for them. (Nineteen percent said nothing would persuade them to upgrade.)
B. Riley & Co. analyst Mike Crawford pointed out that weak consumer spending has already benefited dial-up providers. EarthLink lost more than 380,000 dial-up subscribers, or about 18 percent of the total, in the second half of 2008. But its overall “churn” — or rate of customers leaving — declined during the last three months of the year, as the economy worsened.
“We’re seeing increased demand for low-cost Internet, where a few years ago, everyone was looking to go to high-speed bundle packages,” Crawford said in an interview. “I think this market is going to exist longer than most people realize.”
Is this the future...I think you are going to see high speed come down and fast!!
Sunday, February 1, 2009
Ads that watch you!
If this does not scare you than I dont know what will!
From Yahoo news
MILWAUKEE - Watch an advertisement on a video screen in a mall, health club or grocery store and there's a slim — but growing — chance the ad is watching you too.
Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity — and can change the ads accordingly.
That could mean razor ads for men, cosmetics ads for women and video-game ads for teens.
And even if the ads don't shift based on which people are watching, the technology's ability to determine the viewers' demographics is golden for advertisers who want to know how effectively they're reaching their target audience.
While the technology remains in limited use for now, advertising industry analysts say it is finally beginning to live up to its promise. The manufacturers say their systems can accurately determine gender 85 to 90 percent of the time, while accuracy for the other measures continues to be refined.
The concept is reminiscent of the science-fiction movie "Minority Report," in which Tom Cruise's character enters a mall and finds that retinal scanners identify him and prompt personalized ads that greet him by name.
But this technology doesn't go nearly that far. It doesn't identify people individually — it simply categorizes them by outward appearances.
So a video screen might show a motorcycle ad for a group of men, but switch to a minivan ad when women and children join them, said Vicki Rabenou, the chief measurement officer of Tampa, Fla.-based TruMedia Technologies Inc., one of the leaders in developing the technology.
"This is proactive merchandising," Rabenou said. "You're targeting people with smart ads."
Because the tracking industry is still in its infancy, there isn't yet consensus on how to refer to the technology. Some call it face reading, face counting, gaze tracking or, more generally, face-based audience measurement.
Whatever it's called, advertisers are finally ready to try it, said advertising consultant Jack Sullivan, a senior vice president of Starcom USA in Chicago. "I think you're going to see a lot of movement toward it by the end of this year in the top 10 markets," he said.
Because face tracking might feel reminiscent of Big Brother, manufacturers are racing to offer reassurances. When the systems capture an image of who's watching the screen, a computer instantly analyzes it. The systems' manufacturers insist, however, that nothing is ever stored and no identifying information is ever associated with the pictures. That makes the system less intrusive than a surveillance camera that records what it sees, the developers say.
The idea still worries Lee Tien, a senior staff attorney with the Electronic Frontier Foundation, a civil-liberties group in San Francisco. Tien said it's not enough to say some system is "not as bad as some other technology," and argues that cameras that study people contribute to an erosion of privacy.
In general, the tracking systems work like this: A sensor or camera in or near the screen identifies viewers' faces by picking up shapes, colors and the relative speed of movement. The concept is similar to the way consumer cameras now can automatically make sure faces are in focus.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.
"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
The companies say their systems have become adept at determining a viewer's gender, but age is trickier: The software can categorize age only in broad ranges — teens, younger to middle-aged folks and seniors. There's moderate demand for ads based on ethnic information, but the companies acknowledge that determining ethnicity is more challenging than figuring out gender and age range.
Prandoni provided The Associated Press a limited version of Quividi's software, which uses an ordinary webcam to stream video to a computer. The trial version tracked gender only, using color-coded circles to distinguish male and female faces.
The sample size was too small to be statistically significant, but it was accurate about 80 to 90 percent of the time.
That might be as precise as the systems ever get, said Deborah Mitchell, a professor of consumer psychology at the University of Wisconsin-Madison. Even the human brain can't always determine gender, age or ethnicity.
Still, "even if it gets to 70 percent accuracy, that's still giving you a wealth of information," said Mitchell, who teaches in the Wisconsin School of Business.
That information is certainly valuable to Bill Ketcham, the chief marketing officer of Adspace Networks Inc. His New York company sells video advertising on 1,400 video screens at 105 malls around the nation.
Adspace is testing six TruMedia systems at malls in Winston-Salem, N.C., Pittsburgh and St. Louis. The kiosks display a daily list of top 10 sales at the mall, as well as paid advertising that comes largely from movie studios and TV networks.
A 15-second video ad that replays across Adspace's national network can cost as much as $765,000 per month. So advertisers expect rigorous information about who sees the spots — information that face tracking can now provide, Ketcham said.
For now, at least, Adspace isn't changing the ads based on who's watching — Ketcham said the kiosks' audiences are so large that it wouldn't be practical to personalize ads to individuals.
While advertisers like the face-tracking technology, another privacy advocate, Harley Geiger, questions whether it should be used on consumers without their knowledge. Geiger, staff counsel for the Center for Democracy & Technology in Washington, D.C., said advertisers should be telling consumers what details about them are being collected and for what purpose.
"With the technology proliferating, now or the short-term is the time to consider privacy protections," he said. "If you don't build it in at an early stage it becomes very difficult to build it into an already established system."
___
From Yahoo news
MILWAUKEE - Watch an advertisement on a video screen in a mall, health club or grocery store and there's a slim — but growing — chance the ad is watching you too.
Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity — and can change the ads accordingly.
That could mean razor ads for men, cosmetics ads for women and video-game ads for teens.
And even if the ads don't shift based on which people are watching, the technology's ability to determine the viewers' demographics is golden for advertisers who want to know how effectively they're reaching their target audience.
While the technology remains in limited use for now, advertising industry analysts say it is finally beginning to live up to its promise. The manufacturers say their systems can accurately determine gender 85 to 90 percent of the time, while accuracy for the other measures continues to be refined.
The concept is reminiscent of the science-fiction movie "Minority Report," in which Tom Cruise's character enters a mall and finds that retinal scanners identify him and prompt personalized ads that greet him by name.
But this technology doesn't go nearly that far. It doesn't identify people individually — it simply categorizes them by outward appearances.
So a video screen might show a motorcycle ad for a group of men, but switch to a minivan ad when women and children join them, said Vicki Rabenou, the chief measurement officer of Tampa, Fla.-based TruMedia Technologies Inc., one of the leaders in developing the technology.
"This is proactive merchandising," Rabenou said. "You're targeting people with smart ads."
Because the tracking industry is still in its infancy, there isn't yet consensus on how to refer to the technology. Some call it face reading, face counting, gaze tracking or, more generally, face-based audience measurement.
Whatever it's called, advertisers are finally ready to try it, said advertising consultant Jack Sullivan, a senior vice president of Starcom USA in Chicago. "I think you're going to see a lot of movement toward it by the end of this year in the top 10 markets," he said.
Because face tracking might feel reminiscent of Big Brother, manufacturers are racing to offer reassurances. When the systems capture an image of who's watching the screen, a computer instantly analyzes it. The systems' manufacturers insist, however, that nothing is ever stored and no identifying information is ever associated with the pictures. That makes the system less intrusive than a surveillance camera that records what it sees, the developers say.
The idea still worries Lee Tien, a senior staff attorney with the Electronic Frontier Foundation, a civil-liberties group in San Francisco. Tien said it's not enough to say some system is "not as bad as some other technology," and argues that cameras that study people contribute to an erosion of privacy.
In general, the tracking systems work like this: A sensor or camera in or near the screen identifies viewers' faces by picking up shapes, colors and the relative speed of movement. The concept is similar to the way consumer cameras now can automatically make sure faces are in focus.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.
"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
The companies say their systems have become adept at determining a viewer's gender, but age is trickier: The software can categorize age only in broad ranges — teens, younger to middle-aged folks and seniors. There's moderate demand for ads based on ethnic information, but the companies acknowledge that determining ethnicity is more challenging than figuring out gender and age range.
Prandoni provided The Associated Press a limited version of Quividi's software, which uses an ordinary webcam to stream video to a computer. The trial version tracked gender only, using color-coded circles to distinguish male and female faces.
The sample size was too small to be statistically significant, but it was accurate about 80 to 90 percent of the time.
That might be as precise as the systems ever get, said Deborah Mitchell, a professor of consumer psychology at the University of Wisconsin-Madison. Even the human brain can't always determine gender, age or ethnicity.
Still, "even if it gets to 70 percent accuracy, that's still giving you a wealth of information," said Mitchell, who teaches in the Wisconsin School of Business.
That information is certainly valuable to Bill Ketcham, the chief marketing officer of Adspace Networks Inc. His New York company sells video advertising on 1,400 video screens at 105 malls around the nation.
Adspace is testing six TruMedia systems at malls in Winston-Salem, N.C., Pittsburgh and St. Louis. The kiosks display a daily list of top 10 sales at the mall, as well as paid advertising that comes largely from movie studios and TV networks.
A 15-second video ad that replays across Adspace's national network can cost as much as $765,000 per month. So advertisers expect rigorous information about who sees the spots — information that face tracking can now provide, Ketcham said.
For now, at least, Adspace isn't changing the ads based on who's watching — Ketcham said the kiosks' audiences are so large that it wouldn't be practical to personalize ads to individuals.
While advertisers like the face-tracking technology, another privacy advocate, Harley Geiger, questions whether it should be used on consumers without their knowledge. Geiger, staff counsel for the Center for Democracy & Technology in Washington, D.C., said advertisers should be telling consumers what details about them are being collected and for what purpose.
"With the technology proliferating, now or the short-term is the time to consider privacy protections," he said. "If you don't build it in at an early stage it becomes very difficult to build it into an already established system."
___
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