Quick tips for a PPC campaign

These are some good tips I found and use:

Pay per click tips and secrets

PPC tips and secrets are some recommendations which advertisers may evaluate while planning and devising a strategy for this relatively new form of marketing. Since PPC tips and secrets are merely recommendations, there is no need to apply them all, instead only the ones related to or appropriate to the business may need to be employed. Below are ten PPC tips and secrets.

1) Select a small number of suitable keywords on which to bid.
2) Avoid keyword bidding competitions, as prices may get high by sticking to budget.
3) Calculate conversion rate to find out average number of clicks per sale which can give indication of how much is required before a single sale is made.
4) Create appropriate and effective landing page to grab the users’ attention.
5) Landing page must relate to keyword(s)
6) Use PPC optimization and PPC conversion to track most profitable keyword.
7) Use negative keywords.
8) Advert must be written for appropriate target market.
9) Look for well known and trustworthy websites to register and setup PPC campaign.
10) Look for a company to assist in PPC optimization.(Rossini.com)