Well stocks are tanking and most of us are losing paper money. Main street is slowing down which means that perhaps your sales are slowing down. How can we all fight this and continue to make sales?
You must cut some things or rethink some things such as postage. It costs .42 or so to mail a letter. You think heck that is cheap until you add the cost of the envelope and the handling of the letter and also gas to get to the post office and on and on. The little things add up. So what can we do? Well how about using the Internet to do some e-mailing to your clients and suspects and prospects. An e-mail newsletter done correctly is extremely cost efficient. You do have creation time to put together a good targeted letter. Yes you do have to have a program to capture your e-mail names and put them in a list that can be sent out. You do have to make sure these are your names, your customers or prospects that wont mind getting your e-mail. Once this is done though you have it created and now you can take that list and e-mail it out. Think about it, if you had 1000 names to mail to it would just in postage potentially cost you $420.00 just in postage to mail it out traditionally. It usually costs a lot less to do this with an e-mail newsletter. The big plus is that you can potentially one week latter e-mail again to this list at an even lesser rate thus once again saving part of that $420.00 snail mail postage costs.
Well this is just one way to reach your clients and save money. Today people use e-mail all the time so call me and I will help you find multiple ways to use e-mail newsletters to increase sales and save money.
Talk soon
Joe Rossini
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