Take a look at this it is interesting!
In a recent interview with Josh Bernoff, co-author of the new book Groundswell: Winning In a World Transformed by Social Technologies, we discussed the need to put people before objectives, strategy and technology (just remember the acronym P.O.S.T and you’ve got it). Keep that in mind when considering these other stats about the online population* from the book:
* 25% read blogs, visit social networking sites, and/or read customer reviews
* 20% regularly update/maintain a profile on a social networking site
* 18% contribute to online forums or discussion groups
* 14% comment on someone else’s blog
* 11% post ratings/reviews of products or service, publish, maintain or update a blog, and/or listen to podcasts
* 8% use RSS
* 5% use Twitter
*Figures represent percentage of online U.S. adults participating at least monthly.
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