What has the rising cost of gas done to you?

A good question is what has the rising cost of gas done to your business?
A recent trip to a customer site 3 hours away cost over $80.00 in gas! I know that does not sound like a lot but it was double the cost of just one year ago! How about postage? Have you noticed how postage prices have slowly inched upwards! Yes sending a Thank You note is costing a lot more lately. If you do traditional mailings for marketing purposes I bet you have felt the bite. How about sending out catalogs then you really know what the price of postage is doing to yur business. How can you combat it?

Put your catalogs on line! Let your customers know that they are there and you will see an increase in web traffic and potentially if you use your web site correctly an increase in sales. Use specials on the web and when those customers come in they might just stay longer and buy more. The bottom line is a savings in postage and time if you put your products or catalogs on line.

How about using your list of customer e-mails and start your own e-mail newsletter? An opt in list (thats people who want to hear from you). E-mail newsletters are a great way to inexpensively reach your customers. Over time you will easily justify the initial expense and then turn a "green" profit from the use of it.

The use of a blog is today one of the most beneficial add on's to your web site. A blog if interesting is read and can be used to tell a company story quickly and easily and relatively inexpensively.

By using the above potential options you will start moving your company in a "green" way by reducing paper and postage and handling and more. More importantly...you will make more money!!!

More soon have a great day and weekend coming up!

Joe R