Important info on how you rank in Google

On-site ranking factors are the elements on your website that influence the position of your website on search engines:

• The text and the keywords that you use on your web pages.
  
• The elements that you use on your web pages.
  
• The number of web pages on your website.
• The links on your web pages to other pages of your site.
• The links on your web pages to other websites.
• The navigational structure of your website.
• The robots.txt of your site.
• The HTML code of your web pages.

All of these factors can influence the position of your website on Google. Fortunately, it is relatively easy to change these elements.

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New info about Google's new search criteria

What's new in Google's Hummingbird algorithm?

According to Google, the new algorithm should be better with 'conversational search'. For example, a search for "What's the closest place to buy the iPhone 5s to my home" does not search for the individual words "iPhone 5s" and "buy." Instead, the new algorithm tries to get the meaning of the search.

Will there be major changes in the search results?

Google has been using the new algorithm for the last month. There haven't been many complaints about changes in Google's search results (at least not more than usual).
If your website rankings haven't dropped last month, chances are that you don't have to worry about the change.

How do I have to optimize my website for the new algorithm?

Google's new algorithm aims to process the existing signals in new and better ways. The recipe for high rankings on Google remains the same:

• You need a professional website with good content.
• Your website must have good backlinks from related websites.
• The content of your web pages must be related to the topic of your site.
• Search engines must be able to parse your pages.

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The above was an article published by SEO news