A look at a customer

Proseinc.com is a valued customer. Prose, Inc has been in business in Kansas City since the mid 1980s and our experience, knowledge, and range of product offerings make us your logical choice for your next office furniture purchase. Call us today and save! (913) 441-4499

Some of its products

Prose offers a variety of used furniture such as desks, chairs, and cubicles purchased from a variety of sources. Much of the inventory consists of brand name furniture such as Steelcase 9000, L and U shaped desks, reception desks, executive chairs, office chairs, reception chairs and more. Prose also offers conference tables and chairs in a variety of sizes to fit most office needs.

New furniture:  

Want to purchase brand new furniture? We can help with that, too. Prose offers new furniture from a carefully selected handful of furniture manufacturers that have proven to meet our standards in quality and service, such as Affordable Interior Systems, Global Upholstery, Office Master, and Storlie. Lead times and pricing vary, please call or contact us online for details or discounts.

In today's competitive business environment you need every advantage you can find and Prose can offer you that edge. Your office environment must be productive, so creating the most efficient layout can keep you one step ahead. Prose has partnered with such well-known companies as Hallmark Cards, AT&T, Commerce Bank, and Seaboard in the KC Metro area. But, the Prose advantage can be utilized by the smallest start-up operation to the fastest growing companies throughout the Midwest. Contact PROSE today.

•  Turn-Key solutions for regional expansion
•  Recycle your existing Office Furniture
•  Custom Designs with unique finishes
•  Creative Alternatives to your office needs

If you have an interest call Lucas at Prose (913) 441-4499

How to make a great e-commerce web site

There are many ways to put up a great e-commerce web site and one is that you must be ready to take ownership of the website and keep it updated all the time. Do not get into e-commerce unless you are ready to put in the time to keep it updated.
Here are some good suggestions by Moz Blog:

A

The navigation at the top needs to do a few things. It's got to help people:

• Understand and know where they are in the site structure, especially if you have a more complex site. In Bellroy's case, they don't really need to highlight anything. You know you're on a wallet page. That's probably in Shop, right? But for Amazon, this is critically important. For Best Buy, this is hugely important. Even for places like Samsung and Apple, critical to understand where I am in the site structure.
• I want to know something about the brand itself. So if this is the first time that someone is visiting the website, which is very often the case with ecommerce pages, they're often entry points for the first exposure that you have to a brand. Let's recall, from what we know about conversion rate optimization, it is uncommon, unusual for someone to convert on their first visit to a brand or a website's page, but you can make a great first impression, and part of that is what your top navigation needs to do. So it should help people identify with the brand, get a sense for the style and the details of who you are.
• You need to know where, broadly, you can go in the website. Where can I explore from here? If this is my first visit or if this is my second visit and I'm trying to learn a little bit more about the company, I want to be able to easily get to places like About, or I want to be able to easily learn more about their products or what they do, learn more about the potential solutions, learn more about their collections and what other things they offer me.
• I also, especially for ecommerce repeat visitors and for folks who are buying more than one thing, I want to have this simple navigation around Cart. I don't, in fact, love how Bellroy minimizes this, but you want to make sure that the Search bar is there as well. Search is actually a function. About 10% to 12% of visitors on average to ecommerce pages will use Search as their primary navigation function. So if you make that really subtle or hard to find or difficult to use, the Search feature can really limit the impact that you can have with that group.
• I want that info about the shopping process that comes from having the Cart. In Bellroy's case, I love what they do. They actually put "Free shipping in the United States" in their nav on every page, which I think, clearly for them, it must be one of the key questions that they get all the time. I have no doubt that they've done some A/B testing and optimization to make sure, "Hey, you know what? Let's just put it in front of everyone because it doesn't hurt and it helps to improve our conversion rates."

Remember that e-commerce is there to sell and make it easier to sell a product. Make your website easy yet comprehensive.

More to come...

Why do clients not listen to the professional

I often wonder why when you have years of experience that a customer refuses to listen. I hear, I can do it better or I know my products better. My company is my company and I will do it the way I want to.  Bottom line is often these people do not do it right or they get sold a bill of goods by a company that only cares about the money because they know it is only going to be a one time hit. We offer multiple months of work and we do not charge thousands of dollars and demand payment in advance. I ask you as an owner to look past the fancy numbers of a company and look at the person or company that offers you person to person contact and a desire to learn your business so as to market you better.  Remember, a company in India or even one in California does not know how you work in Kansas or Missouri.  Buy local and buy from a company that cares!

How to use keywords today

Written by Nick Stamoulis
Keywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching, the first step of an SEO campaign is to conduct keyword research. Once you have determined which keywords to target, the next step is to incorporate them into your website content. So, what exactly does that mean? Where do your keywords go? Here is a guide to the most prominent places you’ll need to naturally incorporate your keywords for SEO gains

Title tags

The title tag is arguably the most important SEO element on each page of your website which is why it’s critically important to include keywords, preferably at the beginning of the page title. Not only do the search engines pay attention to the title tag for ranking purposes, but it’s also the first thing that searchers see on the SERP and it can influence click through rate. The search engines only show a certain amount of text in the title tag, which is why it’s best practice to keep it under 55 characters (including spaces). If you go over that character limit the dreaded “…” might cut off the end of the title tag, which isn’t very attractive or professional and can result in lost clicks.

Description

The meta description doesn’t hold direct SEO value but it can encourage click throughs which indirectly impacts rank (the search engines pay attention to which sites are generating the most clicks from their results pages and favor them accordingly). Think of the description as the sales pitch for the page. Use language that includes keywords and encourages the click. Search terms included in the description will be bolded search results, telling the searcher that the page is relevant to their needs. The character limit for the description is 150 characters.


Website owners should always be reading through their content with an “SEO eye” – on the lookout for any spot to incorporate a targeted keyword naturally. For example, if you’re mentioning “our clients” add a keyword to make it “our [service offered] clients.” This gets the keyword in there for SEO purposes but doesn’t disrupt the flow of the content. Don’t worry about keyword density, that’s a thing of the past. Instead, look for natural opportunities.

The use of keywords has evolved but they are still one of the most powerful SEO strategic attack plans used to get leads and rankings.  Remember, your website is a living document, keep it current, keep adding to it.

Nore to come soon.

Joe Rossini

What you need!

Need foundation repair contact www.keatingmudjacking.com.

Need used furniture for your office that looks new call www.proseinc.com

Need a materials management solution contact www.kuecker.com

Need a vet in south KC contact http://www.beltonvetcenter.com/

Need an updated web site visit www.rossini.com

Need SEO marketing www.marketyourbusinessnow.com

And more to come soon!

New info about Google Penguin system

 The linking site is important
It's not just the link that can cause problems, it's the website that links to your site (the 'source site'). If the majority of links to your site come from empty profile pages, forum profile pages and similar sites, Google's new Penguin algorithm will discount those links.

"For example, like I was looking at the negative SEO case [...] and basically, the content owner played hundreds of links on empty profile pages, forum profile pages. Those links with the new Penguin were discounted.

But like if you looked at the page, it was pretty obvious that the links were placed there for a very specific reason, and that’s to game the ranking algorithms. But not just Google’s but any other ranking algorithm that uses links.

If you look at a page, you can make a pretty easy decision on whether to disavow or remove that link or not. And that’s what Penguin is doing. It’s looking at signals on the source page. Basically, what kind of page it is, what could be the purpose of that link, and then make a decision based on that whether to discount those things or not."

The new Penguin algorithm ignores these links

The old Penguin algorithm penalized websites that had a lot of these links. The new Penguin algorithm simply ignores these links, i.e. they have no value at all (positive or negative). I think on the whole this is good for the customer and well bad and time consuming for black label SEO specialist.

Google Panda demotes or adjusts your rankings down — it does not devalue

"Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the rankings down.
Gary told us in the interview, when we asked about Panda devaluing versus demoting, '[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.

As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works."

  

Google to divide its index, giving mobile users better & fresher content

"Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one. [...]

It’s unclear exactly how the mobile index will work. For example, since the mobile index is the 'primary' index, will it really not be used for any desktop queries? Will it only contain 'mobile-friendly' content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage."

 

As yu can see alot is happening in Google world.  More to come soon.

 

The above info came from Axandra...............................

 

 

Never miss a customer request again!

We now offer a way to add chat to your web site at a very affordable price. The chat is easy to add and can be brought on line quickly. Think, if someone cant reach you they can reach you by chat. If  you don't have time to chat then it will send you an e mail to call the interested party. If you are out of the office and have a smart phone no problem you can send thse messages to your phone to answer right away. Now we have added a way to track some of your top competitors and their web habits and this can be tracked by this cheap and affordable product.

Call me at 913-244-6132 or use my chat on my website at www.rossini.com