Marketing and options on the web

Well there is a lot here so this will be done maybe over several posts.  What I want to say is if you want leads from the web I would certainly consider using Google Adwords. You will pay per click and you have to watch this but it is the fastest way to get leads.

Another way is the old fashioned way and that is to just do SEO to the organic search engines to get in the top page of Google or Bing. ((Good luck!) If you pay a service for several key words it will take several hundred to thousands of dollars a month! Yes I said hundreds or thousands per month. This can work it just takes time.  Time factor up to six months or more.

Social media like Facebook is also a quick way to get leads depending on yur product or services and it can work well but no guarentees here.

OK Part oneis done more later.

Joe

What makes a bad website according to Google

What defines a low quality website?
A low quality website is not the same as a spam website. According to Google’s quality guidelines, the following makes a low quality website:

1. Low quality main content
   The quality of the content is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page.
   If the content of your website has been created automatically, or if it has been created by copying or scraping other sites, chances are that Google will flag your site as a low quality website.
   Ironically, Google's own content solely consists of scraped, copied and automatically created content.
   The web page must also have enough content for the purpose of the page. For example, a few paragraphs on a broad topic such as the second world war is not enough for an encyclopedia article.
2. Lack of expertise, authoritativeness, or trustworthiness
   To be considered trustworthy, some topics demand expertise for the content. For example, medical advice, legal advice, financial advice, etc. should come from authoritative sources in those fields.
   Even everyday topics, such as recipes and housecleaning, should come from those with experience and everyday expertise in order for the page to be trustworthy.
3. Negative reputation
   Most businesses have some negative reviews, especially for customer service. Google requires manual website raters to read the details of negative reviews and low ratings before inferring that the business has a negative reputation.
4. Unhelpful or distracting supplementary content, poor page design
   If the main purpose of your website is to get clicks on the ads, your pages won't get a high quality rating.
   If your page is functional for its purpose, it is okay if it looks like it was created in the 90s (although this is not recommended).
   If your web pages are designed to shift the user's attention to the ads, or if the main content is difficult to read, the pages will get a low quality rating.
5. Lacking care and maintenance
   Your website does not make a good impression if many links on your web pages are broken, if images do not load, and if the content feels stale or outdated. If you have a website with medical information, legal information, tax information, etc. then you must update it frequently because users expect information about the most current medical thinking, current laws, this year’s tax information, etc.
   It depends on the purpose of your website. A year without updates for a personal photo website is okay, several days without updates on a major news website are not okay.

Low quality websites do not get high rankings on Google. There is no fast track to high rankings.

This compliments of Axandria

Dif you know that we can target industries, areas, zip codes and more

Just a quick note and that is did you know that we can target areas to market to! Did you know that we can specify if I want an ad to go just to a specific gender! OK not trans yet but they are working on that.  Did you know we can write an add, use a picture, then boost it to thousands of potential customers! We have several tricks up our sleeve that work and work well. I believe you need to use several ways to get leads and to make sales.  You can visit  http://www.marketyourbusinessnow.com
and find out more.

More to come.

Joe

 

What does Google thinks is a good website

What defines a high quality website? (From Google)
According to Google's quality guidelines, the following makes a high quality website:

1. Good content
   High quality pages are pages that contain "a satisfying amount of high quality main content". Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, or talent/skill.
   According to Google, high quality encyclopedia articles should be factual, accurate, clearly written, and comprehensive. High quality shopping content should allow you to find the products you want and to purchase the products easily.
   The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. A high quality page on a broad topic with a lot of available information will have more content than a high quality page on a more narrow topic.
   
2. No technical errors How frequently a website should be updated depends on its purpose. However, all high quality websites are well cared for, maintained, and updated appropriately.
   Google encourages the quality raters to poke around: links should work, images should load, content should be added and updated over time, etc. The website audit tool in our web-based Internet marketing tool SEOprofiler helps you to make sure that your web pages do not contain errors.
   
3. A positive reputation If a website has a bad reputation, this has a negative influence on the quality of the website. Google says that website raters should check user ratings, BBB ratings, news articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations to judge the reputation of a company.
   The social media monitor in SEOprofiler helps you to protect your online reputation.
   
4. The website should have a high level of expertise/authoritativeness/trustworthiness High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. The term "expert" can be used for websites of all types, including gossip websites, fashion websites, humor websites, etc.
   Google explicitly states that they also value "everyday expertise" that is based on life experience. A website should not be penalized for not having formal education or training.
   
5. The website should had a functional page design
   Your website should be well-organized and have a functional overall layout. The main content should be prominently displayed and it should be clear what the main content is.
   Ads and secondary content should not distract from the main content. It should be clear what parts of the page are ads, either by explicit labeling or simply by page organization or design.
   What constitutes functional design for a shopping page may be very different from what constitutes functional design for an informational page. While it is important that a page is functional, it is not important that it is pretty.
   
   More info to come soon. what is important is that you use a professional company that knows what they are doing.   Just because it iss free does not necessarily mean it is right.
   
   More coming soon.
   

Did you know?

Save Money by Refurbishing Old Furniture

Your commercial space makes a lasting impression on your customers. Great lighting, great décor and good quality furniture are all important in making your commercial space appear organized and in good taste.  Areas that play a key role in making impressions among your business partners and clients include:

·         Corporate office complexes

·         Conference rooms

·         Hotels

·         Executive suites

·         Restaurants

·         Apartments

·         Lobbies or greeting areas

·         Hospitals, clinics and doctor's offices

·         Senior living facilities

·         Retail spaces

This is why you need a commercial furniture repair and refurbishing company to keep your furniture in great shape and quite affordably. Furniture with heavy wear, water damage and deep scratches can be reworked to look new again. Furniture pieces like desks, conference tables and cabinets among others can be refinished. Whether you want to change the look of an entire office or a few furniture pieces, commercial furniture refurbishing can handle these changes.

Visit www.proseinc.com for more information about refurbishing your old business furniture.

More Google stuff

"A theory: The next Google Penguin update, expected to roll out before year’s end, will kill link spam outright by eliminating the signals associated with inorganic backlinks. Google will selectively pass link equity based on the topical relevance of linked sites, made possible by semantic analysis.

Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated."

New Bing tool.....
 "we are happy to announce the general availability of the Bing Mobile Friendliness Test Tool and also would like to dive a little deeper into the more specific factors that determine mobile friendliness and provide more understanding how these factors impact your site."


On Twitter, Google's Gary Illyes confirmed that Google does not index content that is hidden in a JavaScript array. Google said similar things before. If important parts of your content require JavaScript, you might want to reconsider your website design. What does this mean??? it means that many of us in the past stuffed the internals of program such as a slider with code etc, now this is not quite as effective.

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.

Organic SEO provides lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

More to come soon.........

The value of an internal title tag

Correctly Using the TITLE Element

For maximum effect, the tag, many people assume that using more than one tag will increase their ranking. This is not true, even though many spammers continue to use multiple tags.

A well-constructed page should contain ONLY one tag, which should be the very first tag inside the tag.
Search engines can easily detect the use of multiple tags and have been known to ban Websites that employ such spamming methods!

More to come!