Why do I need a mobile website?

I don’t really understand the difference between a regular website and a mobile website. I already have a great website for my business—why should I spend more money on a mobile site? I mean, don’t regular websites work on phones?

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  The difference goes something like this: A standard website may not display and function properly on mobile devices like smartphones, mainly because of their size. For example, the text may be cut off, certain images may not display, and navigation can be difficult. A mobile website, on the other hand, is designed to work specifically on mobile devices like smartphones and tablets.
  
  Bottom line if you can have both a mobile website and an APP!
  
  Joe R
  

More about APPS

What Are the Benefits of a Mobile App?

Sometimes, having a mobile app is better than having a mobile website. After all, there are some features present on a mobile app that just aren’t available on mobile websites. For example, GPS. A mobile website doesn’t offer a Google Maps GPS real-time directions option to help users see a map of where they need to go and direct them to a place of business. A mobile app, by comparison, does provide GPS services, allowing users to get directions and maps without having to go elsewhere to find them. Additionally, an app does a better job of keeping you connected with your customers. Once your users download your app to their desktop, the app “lives” on their phone, ensuring they are constantly engaged and entertained with various features right from their home screen. With an app, you can send your customers regular alerts, notifications, updates, and more directly to their mobile device, reminding them both of your app and your business. Another perk of having a mobile app is that it doesn’t require a WiFi/Internet connection, whereas a mobile website, like any other website, requires a connection to a browser. Finally, an app is often easier to navigate as it has a clear, user-friendly menu.

 

What Are the Benefits of a Mobile Website?

A mobile website looks a lot like a regular, web-based website because it’s built on the same programming language (HTML), and it runs on a mobile web browser. However, a mobile website is different from a regular website as it’s an abbreviated version of the website, and it’s designed to run faster on a mobile device. And just like other websites, mobile sites have icons, images, videos, text, and often links to other sites. Another advantage of mobile websites is SEO, or Search Engine Optimization. If you already have a regular website for your business, then you’re probably familiar with SEO. And a mobile site can be promoted with tools that are nearly identical to the SEO tools used by standard websites.

 

An App vs a web page

What’s the Difference Between an App and a Mobile Website?

At first glance, an app and a mobile website may look the same, and one could assume they are the same thing, as they’re both designed for mobile users. However, an app is something your customers download to their smartphone or tablet through an app marketplace such as Apple’s App Store or Google Play. A mobile website, on the other hand, is something that a user accesses through a WiFi signal or Internet connection using a typical web browser. A mobile website, moreover, can be found through search engines like any website.

 

More to come

The web playing field is changing again

Having been in the web business for over twenty years, yes that is right twenty years I have seen a lot come and go, mostly go. I remember when the biggest thing was people asking me to make something blink or to bold something. We used HTML 2 and now we are moving to HTML 5. We use to use tables in programming and now they are all but gone. Now CSS is at level 3, before it did not exist! How about CMS the ability to allow a customer to make changes on their own, now it is almost standard. We use to see Front page and now it really does not exist anymore. Blogging? What was a blog? Now it is important to have one. Social media, Facebook well we had AOL:) (You have mail). Remember all those diskettes you got in the mail with the AOL program, well now they are obsolete in fact most of our younger viewers do not even know what they are or were. CD-ROMS who uses them anymore...not many people. Remember Netscape, well now we have Mozilla and we have other browsers. I guess my point is so much has changed and will continue to change but it is good to know that are some things that have lasted the test of time and that is Rossini Management Systems, Inc. We have been here and lasted and we have seen change and embraced it and grown accordingly.

So when you search for a new web vendor or SEO specialist, go with a company with a proven track record and know that you would have chosen a company that has lasted the test of time and change while many others have not.

Until next time....

Joe

A day in the life of a salesman

Well most of you will just not care about this post but it will tell you what I go through for my clients on a daily basis. I can tell you that sales is not an easy occupation and it takes constant work and study. I try to read as much as I can about topics and products and it takes up a lot of my time. I try to make at least 30 telephone calls a day. I try to follow up everyday. What I have problems with is the entry in my database it has always been a weakness because I am a go go type of guy and always on the move. I will slow down and enter my leads because they are future potential sales. I submit my clients to the search engines on a daily basis to keep them relevant. I work hard on my three top clients to keep them happy and I find it is taking more and more time to do it right. Sometimes I wish there were two of me:). Today I will make my calls and then actually do some cold calls. At 45 degrees it really will be cold calls. Iwill post on Twitter and Facebook and LinkedIN and then well by then the day is over:)  Ok more to come this is a day in the life of a salesman.

Joe Rossini

Interesting info about PR releases

When to write a press release
So, how can you tell if your press release is newsworthy? Here are some examples of great times to write a news release and even put it on the wire:

• New product niche offerings
  
• Industry firsts
  
• New products
  
• Significant distribution gains and large new accounts
  
• Niche new accounts that have significant distribution
  
• Availability in a new region
  
• National consumer sweepstakes
  
• Partnerships
  
• Acquisitions
  
• New CEO
  
• Strategic announcements designed to get ahead of bad news (layoffs, rats in warehouse, etc. etc.)
  
• Awards
  
  I have been writing PR releases for some time they are not easy to do because you must do them right and use good grammer :) not always my best:) I use spell check and also my best checker (Brenda). More info:
  
  Just remember that a PR release done on a regular basis can and will increase your brand and ultimately your SEO rankings.
  
  More later.....
  
  Joe Rossini
  
  

When is SEO considered a success

This is a difficult question because I believe that each customer must answer that question on their own. Some say first page placement of a main keyword in Google is the key. Others just want leads and leads usually turn into sales. Some want their Facebook friend count to spiral ever upward. The bottom line is there is no clear cut answer only if your SEO person fulfills the number one wish that drives you to pay that person.

I believe and will always believe that leads are the key to a business. If I can drive leads to you then I feel I have done my job. First place rankings sometimes are great but do they tell the real story. I feel that through multiple factors, submits to the search engines, directories, social media blogs and more you can attain what you are ultimately looking for.

I dropped by an old customer and it was so nice to  shake his hand and see him smile and to hear that business was very good. I am not naive to think I did it all but I believe that I helped at least a bit. The bottom line is that leads that keep coming and lead to sales is all that really my company cares about and that means you have success and thus we do too.

Until next time

Joe Rossini