Yes AOL is still alive but for how long? I think almost everyone of age who has been on the net for several years has had an AOL account. How many of us remember all those CD's in the mail? Well AOL may be up for grabs and one source has said it could be yet another struggling Internet giant (Yahoo). This is an ad by a blogger about what is happening to some of AOl's business as the net changes and revenues shrink for AOL. I hope you like it?
AOL launched what they’re calling the AOL Tech Network this evening. It’s a grouping of existing blogs - the Engadget sites, Switched, TUAW and Download Squad, under a new tech content group.
Unike AOL Games, AOL Entertainment and other sub brands, AOL Tech is being branded without “AOL.” A new link on the AOL home page links to Switched, which will now syndicate in content from the other blogs in the network.
This is partly a streamlining of the organization, but it’s also a way for AOL’s sales team to pitch a tech brand to advertisers that has a big footprint. The combined blogs bring in nearly 5 million combined monthly visitors, making it about twice the size of Wired and in the same ballpark as Yahoo Tech.
Of course, 100% of the Switched content is coming from blogs, unlike those other sites.
Engadget has more, and talks about a new design as well.
Sunday, July 27, 2008
Friday, July 25, 2008
On line ads for Micfrosoft?
Where is this giant heading? This article gives some insight:
Microsoft gives little insight into online strategy
By JESSICA MINTZ
The Associated Press
REDMOND, Wash. | Microsoft chief executive officer Steve Ballmer defended the software maker’s decision to invest heavily in its unprofitable online business.
But he shed little light Thursday on specific steps it will take to challenge Google after the failed bid to buy Yahoo.
Analysts arrived for a yearly meeting at Microsoft headquarters hoping for new details about the software maker’s online strategy following Wednesday’s news that Kevin Johnson, a key executive in Microsoft’s pursuit of Yahoo, was stepping down.
But aside from an announcement that online hangout Facebook will build Microsoft’s Live Search engine into its site, executive presentations offered more cheerleading than fresh insights.
Ballmer filled in for Johnson, president of Microsoft’s Windows and online operations since 2005, to sketch out how the software maker was thinking about investing in its online business.
Last week the company announced $500 million of additional spending for fiscal 2009, but said little about where the money would go.
Ballmer did not disclose dollar amounts. But he indicated Microsoft would focus the bulk of that investment on search technology, data center infrastructure, Web indexing and marketing, and called search the mission-critical part of the online business.
Search is “a two-horse race” between Microsoft and Google, Ballmer said, making only passing reference to Yahoo’s current position as the second-largest search and advertising provider.
The executive said Google and Microsoft were the only two with the resources to play in what he saw as a $1 trillion market.
However, Microsoft must “ante up” to get in the game, Ballmer said repeatedly, laying out investments of as much as $1.2 billion to $1.5 billion a year, including the $500 million announced a week ago.
As you can see with so much money in the game...if yu want to be on thier search engines it might just take a pro to help you get there! Call me and I can do that for you!
Microsoft gives little insight into online strategy
By JESSICA MINTZ
The Associated Press
REDMOND, Wash. | Microsoft chief executive officer Steve Ballmer defended the software maker’s decision to invest heavily in its unprofitable online business.
But he shed little light Thursday on specific steps it will take to challenge Google after the failed bid to buy Yahoo.
Analysts arrived for a yearly meeting at Microsoft headquarters hoping for new details about the software maker’s online strategy following Wednesday’s news that Kevin Johnson, a key executive in Microsoft’s pursuit of Yahoo, was stepping down.
But aside from an announcement that online hangout Facebook will build Microsoft’s Live Search engine into its site, executive presentations offered more cheerleading than fresh insights.
Ballmer filled in for Johnson, president of Microsoft’s Windows and online operations since 2005, to sketch out how the software maker was thinking about investing in its online business.
Last week the company announced $500 million of additional spending for fiscal 2009, but said little about where the money would go.
Ballmer did not disclose dollar amounts. But he indicated Microsoft would focus the bulk of that investment on search technology, data center infrastructure, Web indexing and marketing, and called search the mission-critical part of the online business.
Search is “a two-horse race” between Microsoft and Google, Ballmer said, making only passing reference to Yahoo’s current position as the second-largest search and advertising provider.
The executive said Google and Microsoft were the only two with the resources to play in what he saw as a $1 trillion market.
However, Microsoft must “ante up” to get in the game, Ballmer said repeatedly, laying out investments of as much as $1.2 billion to $1.5 billion a year, including the $500 million announced a week ago.
As you can see with so much money in the game...if yu want to be on thier search engines it might just take a pro to help you get there! Call me and I can do that for you!
Wednesday, July 23, 2008
Web search is not as easy as you think!
Web search using the search engines use to be easy but not as much anymore!
Tuesday, July 22, 2008
Why have a blog?
This article is very interesting and it does site many of the items I site when having a blog. You have to have commitment to it and if you do it can payoff!
by Rachelle Money, 22 July 2008
Chris Garrett Q&A
Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.
Key points
* There are three main ways to make money from blogging – using it to advertise your services, making money from ads, and subscriptions.
* Be unique. Use the Wordtracker tool to discover niche subjects to base your blog on.
* Spend a week commenting on other like-minded bloggers' websites and network your way into the fold. This will put you in a powerful link-building position.
* Make sure your blog entries are adding to a wider debate and are not simply regurgitating content.
Rachelle: On your own blog, chrisg.com, you have said that there's no money in blogging, yet your book title claims that there's a six figure income to be had. What's the truth?
Chris: “The book actually says the same thing. Me and Darren (Rowse) emphasize a couple of times that this is not a get rich quick scheme and although there's money, don't think 'pack in the day job and I'll make a bigger income (from blogging)'. There is money to make but it's hard work and you have to choose the right battle.”
Rachelle: How do you blog for dollars?
Chris: “For Darren, he made money out of things like AdSense and Chitika, (a blog advertising company which Rowse claims has made him more than $250,000).
"My approach is that I made money because of blogging and not from it. I sell consultancy and services from my blog, and then there's Brian's - Brian Clark of [copyblogger.com] - (http://www.copyblogger.com) - approach to sales. He makes money from content through membership and gaining audience and then selling them products.
"Blogging is a tactic and a route to an audience, it's not a business in itself. We would rather think of it as focussing on your own audience and finding ways of pleasing them and paying your bills too.”
Rachelle: What are your blogging tips for someone starting out?
Chris: “You have to ask yourself, what have I added that's new? If all you're doing is adding content or editorial and not commenting on it then what's the point of reading your blog? You might as well just go to the original source of the link.
"Linking out is important too. If you are linking out then you need to stick to a theme or know what you're talking about. You have to continue the conversation and take it forward so your audience will feel inspired - they will want to contribute to the conversation, they will be entertained or get some value or information from it.
"Be unique. There's not a lot of it around because people are writing for themselves or want to write to make money rather than ask themselves 'What does my audience want?' 'Can I deliver that content?'”
Rachelle: With millions of blogs out there how can I make sure mine is unique?
Chris: “Keyword research is great for locating a niche market and is also really important for working out if a niche has legs. If nobody is interested in the niche then you've gone too narrow and if there's too many people in the niche then you've gone too wide.
"The niche could be 32 to 40-year-old professional women or a demographic, a topic, or even an attitude. You have to find a way to connect the audience and keyword research will tell you not only what niche to go for, but what topics to write for that niche.”
Rachelle: Do you do keyword research before you write your blog entries?
Chris: “I don't do keyword research for my own blog but I do do a lot of it for clients. The funny thing with my own personal blog is that I want to keep talking to my small but engaged audience. It's not about traffic but people who really want to hear from me and buy my services. I'd rather have 10 people that really want to hear from me than a million that I kind of miss.”
Rachelle: Do you think business blogging is a waste of time?
Chris: “I think corporate blogs can be useful but I have advised companies in the past not to do it. Some businesses are not set up in a way that they can blog, but they do have article sections. If you go to a corporate website it's me, me, me and it's a picture of the chairman - and the chairman's wife has probably selected the color scheme.
"They are not going to be able to blog very well but they will be able to get the benefits of Wordpress content management system. They will get the benefit of having articles and getting links to those articles, but there has to be the right culture to successfully blog and get an audience.
"A lot of businesses look at blogging as a silver bullet but a good company blog is a symptom rather than a cause. I think it's a shame that companies think, 'we need a blog' but don't really get what that means and the commitment that it brings.”
Rachelle: How do you manage comments?
Chris: “I always say that the comments area is like your home and it's your house, your rules. If people are being plain nasty and not adding anything to the conversation then don't publish the post. You aren't deleting it, you're just not letting it go live. Provide a comment policy so you can set out the ground rules and if someone breaks those rules the comment doesn't go live.
"I see comments as being vital because of the engagement aspect.
"If you really take care of what you write then other people's opinions are just other people's opinions. Your reputation will grow from it rather than be damaged.
"Comments can be good for search engine rankings too but I have a feeling that Google downplays the comments section because it attracts so much spam.”
Rachelle: On your blog you said the 'Build it and they will come' theory is crap. Why?
Chris: “Content is King but without an army guarding him he's just a man in a funny hat. You have to have great content because that's the foundation that everything else is based on, but people have to know about that content. You could have the best invention in the world but if you lock it in your cellar who's going to know about it?
"You need good quality traffic and that comes from fellow bloggers. I link to somebody else who's writing about online marketing or blogging and send people who are interested in that subject to them because I get the same in return.
"In terms of converting to regular readers then links from other bloggers is the way to go.”
Rachelle: How do you get other bloggers to link to you?
Chris: “To get on to their radar you have to comment and email them and get some sort of relationship going or use a service like Twitter to get into conversation. It's not self-promotion you're after at this stage, but networking. I think everybody, even if it's just for a week, should comment on as many blogs in their niche as they can. Commenting is great for getting to know other bloggers, it helps your writing, and helps you develop your own thoughts and ideas.
"The main thing is to have content that is linkable, and things like top tens always seem to work well. The other thing I'd say is that formatting is important too, so when you have a picture, bullet points or quotes it makes it more 'skimmable'. Dense blocks of text are off-putting and people won't bother reading it.“
Rachelle Money is a freelance journalist based in Scotland, UK. She graduated from the Scottish School of Journalism in 2005 where she was awarded an internship with two national publications -
by Rachelle Money, 22 July 2008
Chris Garrett Q&A
Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.
Key points
* There are three main ways to make money from blogging – using it to advertise your services, making money from ads, and subscriptions.
* Be unique. Use the Wordtracker tool to discover niche subjects to base your blog on.
* Spend a week commenting on other like-minded bloggers' websites and network your way into the fold. This will put you in a powerful link-building position.
* Make sure your blog entries are adding to a wider debate and are not simply regurgitating content.
Rachelle: On your own blog, chrisg.com, you have said that there's no money in blogging, yet your book title claims that there's a six figure income to be had. What's the truth?
Chris: “The book actually says the same thing. Me and Darren (Rowse) emphasize a couple of times that this is not a get rich quick scheme and although there's money, don't think 'pack in the day job and I'll make a bigger income (from blogging)'. There is money to make but it's hard work and you have to choose the right battle.”
Rachelle: How do you blog for dollars?
Chris: “For Darren, he made money out of things like AdSense and Chitika, (a blog advertising company which Rowse claims has made him more than $250,000).
"My approach is that I made money because of blogging and not from it. I sell consultancy and services from my blog, and then there's Brian's - Brian Clark of [copyblogger.com] - (http://www.copyblogger.com) - approach to sales. He makes money from content through membership and gaining audience and then selling them products.
"Blogging is a tactic and a route to an audience, it's not a business in itself. We would rather think of it as focussing on your own audience and finding ways of pleasing them and paying your bills too.”
Rachelle: What are your blogging tips for someone starting out?
Chris: “You have to ask yourself, what have I added that's new? If all you're doing is adding content or editorial and not commenting on it then what's the point of reading your blog? You might as well just go to the original source of the link.
"Linking out is important too. If you are linking out then you need to stick to a theme or know what you're talking about. You have to continue the conversation and take it forward so your audience will feel inspired - they will want to contribute to the conversation, they will be entertained or get some value or information from it.
"Be unique. There's not a lot of it around because people are writing for themselves or want to write to make money rather than ask themselves 'What does my audience want?' 'Can I deliver that content?'”
Rachelle: With millions of blogs out there how can I make sure mine is unique?
Chris: “Keyword research is great for locating a niche market and is also really important for working out if a niche has legs. If nobody is interested in the niche then you've gone too narrow and if there's too many people in the niche then you've gone too wide.
"The niche could be 32 to 40-year-old professional women or a demographic, a topic, or even an attitude. You have to find a way to connect the audience and keyword research will tell you not only what niche to go for, but what topics to write for that niche.”
Rachelle: Do you do keyword research before you write your blog entries?
Chris: “I don't do keyword research for my own blog but I do do a lot of it for clients. The funny thing with my own personal blog is that I want to keep talking to my small but engaged audience. It's not about traffic but people who really want to hear from me and buy my services. I'd rather have 10 people that really want to hear from me than a million that I kind of miss.”
Rachelle: Do you think business blogging is a waste of time?
Chris: “I think corporate blogs can be useful but I have advised companies in the past not to do it. Some businesses are not set up in a way that they can blog, but they do have article sections. If you go to a corporate website it's me, me, me and it's a picture of the chairman - and the chairman's wife has probably selected the color scheme.
"They are not going to be able to blog very well but they will be able to get the benefits of Wordpress content management system. They will get the benefit of having articles and getting links to those articles, but there has to be the right culture to successfully blog and get an audience.
"A lot of businesses look at blogging as a silver bullet but a good company blog is a symptom rather than a cause. I think it's a shame that companies think, 'we need a blog' but don't really get what that means and the commitment that it brings.”
Rachelle: How do you manage comments?
Chris: “I always say that the comments area is like your home and it's your house, your rules. If people are being plain nasty and not adding anything to the conversation then don't publish the post. You aren't deleting it, you're just not letting it go live. Provide a comment policy so you can set out the ground rules and if someone breaks those rules the comment doesn't go live.
"I see comments as being vital because of the engagement aspect.
"If you really take care of what you write then other people's opinions are just other people's opinions. Your reputation will grow from it rather than be damaged.
"Comments can be good for search engine rankings too but I have a feeling that Google downplays the comments section because it attracts so much spam.”
Rachelle: On your blog you said the 'Build it and they will come' theory is crap. Why?
Chris: “Content is King but without an army guarding him he's just a man in a funny hat. You have to have great content because that's the foundation that everything else is based on, but people have to know about that content. You could have the best invention in the world but if you lock it in your cellar who's going to know about it?
"You need good quality traffic and that comes from fellow bloggers. I link to somebody else who's writing about online marketing or blogging and send people who are interested in that subject to them because I get the same in return.
"In terms of converting to regular readers then links from other bloggers is the way to go.”
Rachelle: How do you get other bloggers to link to you?
Chris: “To get on to their radar you have to comment and email them and get some sort of relationship going or use a service like Twitter to get into conversation. It's not self-promotion you're after at this stage, but networking. I think everybody, even if it's just for a week, should comment on as many blogs in their niche as they can. Commenting is great for getting to know other bloggers, it helps your writing, and helps you develop your own thoughts and ideas.
"The main thing is to have content that is linkable, and things like top tens always seem to work well. The other thing I'd say is that formatting is important too, so when you have a picture, bullet points or quotes it makes it more 'skimmable'. Dense blocks of text are off-putting and people won't bother reading it.“
Rachelle Money is a freelance journalist based in Scotland, UK. She graduated from the Scottish School of Journalism in 2005 where she was awarded an internship with two national publications -
Friday, July 18, 2008
Remember when you could get help in a store?
This is a very interesting article. Since I have been in computers since 1978, I often have worked with companies that have consider a personless store. I have developed Kiosks years ago to guide traffic in convention centers. I believe with soaring costs this article will catch your imagination. For one I hate the thought!
The end of human help in stores?
Posted: Friday, July 18 at 03:45 am CT by Bob Sullivan
Imagine standing in a retail store desperately looking for help from someone, anyone, and being directed to … a computer screen.
“No one here can help you," a clerk might say. "But someone 1,500 miles away probably can."
This just might be the future of customer service. Two companies, with products named Live Agent and Live Support, hope that consumers who today wander aimlessly through store aisles looking for help would be happy to use videoconference kiosks instead.
Already, shoppers in 34 Canadian Staples Business Depot stores all around the country have the option of getting video help from operators based in Toronto, according to Seattle-based Experticity, which makes the video kiosks for Staples.
Stores that are strapped for cash and have trouble hiring knowledgeable employees can offer better customer service through videoconference kiosks, says Chris Woods, chief technology officer of ClairVista, which makes Live Expert. Companies can also save money by leaning on a centralized staff, he said.
“Everybody who goes into a retail store today and walks away frustrated that they could not get their questions answered can get the help they need,” Woods says.
Experticity's kiosk.
Experticity_station_4
But won't customers lean on the exit doors after realizing the store has no plans to provide live human beings to help? DL Baron, CEO of Experticity, says just the opposite has occurred in trials at Staples.
"We found that consumers are lining up to talk to the person on the screen because they know the dopey kid behind the counter can't answer their question," he said. "When consumers start using it, it becomes their preferred mode of engagement."
Long-distance, video-based help has a number of obstacles to overcome, both companies concede. Chief among them is the impression consumers might get that the machines are there simply to replace humans and cut costs. If companies can't even bother to greet store shoppers with in-person smiles, why would consumers bother to go to the store?
Why help from afar might be better
But Baron counters that consumer help in many large retailers is already poor, and long-distance help will actually be an improvement.
"How many times have you walked out of the store because you knew more than the kid who was helping you?" he said. Floor clerks have an impossible task in trying to "keep up with and explain increasingly complex products." With a centralized set of agents, each one can specialize in a product area and provide better advice. Agents can also use interactive screens to show consumers how to complete challenging tasks such as electronics installations, and even print out instructions for consumers, Baron said. Buyers with Web cams can connect to customer service again from home for additional help.
That's assuming the video conference technology works, of course. Web cams are notoriously flaky, as anyone who's tried home video-conference tools can attest.
And of course, the advice will only be as good as the operators who are hired to give it. A home improvement store might convince fantastic kitchen remodeling experts to answer video questions 24 hours per day. But it's easy to imagine a firm hiring ill-equipped $8-an-hour operators to read off poorly written scripts instead.
Customer service expert Robert Spector, author of "The Nordstrom Way," said companies should tread carefully when making fundamental changes to the way they treat in-store shoppers.
"A lot of (companies) get enamored with the technology and lose site of the consumer," he said. "Many companies don't think like their customers, they think in ways to make (the company's) life easier, rather than ‘how do we make the consumer’s life easier.’ "
Replacing real customer service with discount gimmickry never works, he said. In one personal pet peeve, Spector said he's had several frustrating run-ins with live chat supports offered by Web sites.
"I always feel like I could do much better actually talking to someone than just comparing typing skills," he said. Live video help could work he said, but only if it’s nothing like live chat help.
And there's always the bottom line
But even if the videoconference service tools aren't perfect, and the customer service benefits are dubious, remote assistance may be attractive to major retailers because of the potential cost savings.
Home improvement stores face a crush of ambitious project builders every Saturday morning, but by 2 p.m., the panic has died down and many highly skilled employees are stuck stocking shelves, Baron said. If stores could "load balance" customer support by funneling all questions through a central support team, they could keep top employees occupied with higher-skill tasks.
Woods argues that centralized video service would both cut costs and make customers happier. "If you could take the top 50 associates you have and take them off the sales floor and make them available chain wide, that's the ideal situation," Woods said.
In Baron’s perfect world, there’s a customer service video screen at the end of every store aisle, with a top-tier expert ready and willing to answer your question. What’s the worst-case scenario? Think about toll-free hotlines. When was the last time you preferred waiting on hold and talking to someone half-way around the world to getting help in person?
The end of human help in stores?
Posted: Friday, July 18 at 03:45 am CT by Bob Sullivan
Imagine standing in a retail store desperately looking for help from someone, anyone, and being directed to … a computer screen.
“No one here can help you," a clerk might say. "But someone 1,500 miles away probably can."
This just might be the future of customer service. Two companies, with products named Live Agent and Live Support, hope that consumers who today wander aimlessly through store aisles looking for help would be happy to use videoconference kiosks instead.
Already, shoppers in 34 Canadian Staples Business Depot stores all around the country have the option of getting video help from operators based in Toronto, according to Seattle-based Experticity, which makes the video kiosks for Staples.
Stores that are strapped for cash and have trouble hiring knowledgeable employees can offer better customer service through videoconference kiosks, says Chris Woods, chief technology officer of ClairVista, which makes Live Expert. Companies can also save money by leaning on a centralized staff, he said.
“Everybody who goes into a retail store today and walks away frustrated that they could not get their questions answered can get the help they need,” Woods says.
Experticity's kiosk.
Experticity_station_4
But won't customers lean on the exit doors after realizing the store has no plans to provide live human beings to help? DL Baron, CEO of Experticity, says just the opposite has occurred in trials at Staples.
"We found that consumers are lining up to talk to the person on the screen because they know the dopey kid behind the counter can't answer their question," he said. "When consumers start using it, it becomes their preferred mode of engagement."
Long-distance, video-based help has a number of obstacles to overcome, both companies concede. Chief among them is the impression consumers might get that the machines are there simply to replace humans and cut costs. If companies can't even bother to greet store shoppers with in-person smiles, why would consumers bother to go to the store?
Why help from afar might be better
But Baron counters that consumer help in many large retailers is already poor, and long-distance help will actually be an improvement.
"How many times have you walked out of the store because you knew more than the kid who was helping you?" he said. Floor clerks have an impossible task in trying to "keep up with and explain increasingly complex products." With a centralized set of agents, each one can specialize in a product area and provide better advice. Agents can also use interactive screens to show consumers how to complete challenging tasks such as electronics installations, and even print out instructions for consumers, Baron said. Buyers with Web cams can connect to customer service again from home for additional help.
That's assuming the video conference technology works, of course. Web cams are notoriously flaky, as anyone who's tried home video-conference tools can attest.
And of course, the advice will only be as good as the operators who are hired to give it. A home improvement store might convince fantastic kitchen remodeling experts to answer video questions 24 hours per day. But it's easy to imagine a firm hiring ill-equipped $8-an-hour operators to read off poorly written scripts instead.
Customer service expert Robert Spector, author of "The Nordstrom Way," said companies should tread carefully when making fundamental changes to the way they treat in-store shoppers.
"A lot of (companies) get enamored with the technology and lose site of the consumer," he said. "Many companies don't think like their customers, they think in ways to make (the company's) life easier, rather than ‘how do we make the consumer’s life easier.’ "
Replacing real customer service with discount gimmickry never works, he said. In one personal pet peeve, Spector said he's had several frustrating run-ins with live chat supports offered by Web sites.
"I always feel like I could do much better actually talking to someone than just comparing typing skills," he said. Live video help could work he said, but only if it’s nothing like live chat help.
And there's always the bottom line
But even if the videoconference service tools aren't perfect, and the customer service benefits are dubious, remote assistance may be attractive to major retailers because of the potential cost savings.
Home improvement stores face a crush of ambitious project builders every Saturday morning, but by 2 p.m., the panic has died down and many highly skilled employees are stuck stocking shelves, Baron said. If stores could "load balance" customer support by funneling all questions through a central support team, they could keep top employees occupied with higher-skill tasks.
Woods argues that centralized video service would both cut costs and make customers happier. "If you could take the top 50 associates you have and take them off the sales floor and make them available chain wide, that's the ideal situation," Woods said.
In Baron’s perfect world, there’s a customer service video screen at the end of every store aisle, with a top-tier expert ready and willing to answer your question. What’s the worst-case scenario? Think about toll-free hotlines. When was the last time you preferred waiting on hold and talking to someone half-way around the world to getting help in person?
Friday, July 11, 2008
You think you have spam?
Well it is at least some relief that we are not the most spammed nation on earth!
The most spammed country in the world? Switzerland.
Security
By Wolfgang Gruener
Wednesday, July 09, 2008 14:57
Chicago (IL) – You may be complaining about the number of spam emails finding their way to your email account every day, but it may come as a surprise to you that the U.S. is actually not the most targeted country by spammers: According to a report released to today, Swiss users receive 10% more of spam than the average Internet user – and 23% more than U.S. users.
If we believe the numbers released by MessageLabs, then we are on a slight upward curve of spam that is sent globally. 76.5% of all emails in June were found to be spam by the security firm, while the global average over the past six months was 74.5%. However, there is a huge difference in spam that is sent to different countries and industries.
MessageLabs said that 84.8% of emails in Switzerland were spam, surpassing the traditional leader in this category, Hong Kong (82.6%). The top 5 is rounded out by France (82.1%), Israel (80.1%) and Austria (79.6%). The share in the U.S. was 68.8%, Canada’s 77.8% and UK’s 74.3%.
Manufacturing is apparently the most targeted by spammers (82.9%), followed by education (80.4%) and retail (80.1%). The financial sector’s share was at just 71.5%.
MessageLabs also found virus distribution rebounding to one virus in 133.9 emails and the phishing was flat at 1 in 277.2 cases.
The most spammed country in the world? Switzerland.
Security
By Wolfgang Gruener
Wednesday, July 09, 2008 14:57
Chicago (IL) – You may be complaining about the number of spam emails finding their way to your email account every day, but it may come as a surprise to you that the U.S. is actually not the most targeted country by spammers: According to a report released to today, Swiss users receive 10% more of spam than the average Internet user – and 23% more than U.S. users.
If we believe the numbers released by MessageLabs, then we are on a slight upward curve of spam that is sent globally. 76.5% of all emails in June were found to be spam by the security firm, while the global average over the past six months was 74.5%. However, there is a huge difference in spam that is sent to different countries and industries.
MessageLabs said that 84.8% of emails in Switzerland were spam, surpassing the traditional leader in this category, Hong Kong (82.6%). The top 5 is rounded out by France (82.1%), Israel (80.1%) and Austria (79.6%). The share in the U.S. was 68.8%, Canada’s 77.8% and UK’s 74.3%.
Manufacturing is apparently the most targeted by spammers (82.9%), followed by education (80.4%) and retail (80.1%). The financial sector’s share was at just 71.5%.
MessageLabs also found virus distribution rebounding to one virus in 133.9 emails and the phishing was flat at 1 in 277.2 cases.
Another new Google product? Maybe yes..maybe no
I think Google is going to take over the world! Here is another new product:
Hey Google, Get A Real (Second) Life
Google has just unveiled its free Lively service -- a virtual reality program that competes with the older and more mature Second Life. It's new, it's cool. Well, that is, if you like to waste an hour of your life fumbling around crude graphics that seem to load forever, messages that are cut off from view, actions that don't work, and sounds that are loud and obnoxious.
It took the Test Center over an hour for graphics to load to a point they could work with a mouse. And we have a fast and dedicated network in the lab, so there was no excuse for Google to build something so slow.
Like Second Life, users can enter the fantasy life of computer-generated rooms, avatars and 3-D Worlds by entering Lively. We chose a Porky Pig look-a-like character and jumped into some of the popular rooms. Right now, everything is free. The shopping button might lead to charging for more functionality.
Lively is more like DOA (as in dead on arrival.)
The site brought our system down to a crawl every time we switched rooms. The rooms needed considerable time loading whenever we jumped from place to place. Sound effects kept working well after we shut down IE. And that's was just the beginning.
One neat feature is that Lively can be controlled from any Web page. Anyone can stick a Lively session on any site. But that's about the only good trait we found. The rest was just a waste of time.
Google -- go back to the drawing board on this Web application because it isn't going to attract the "real" corporate World.
(We're not alone in this sentiment, either.)
Posted by Mario Morejon at 4:22 PM
Hey Google, Get A Real (Second) Life
Google has just unveiled its free Lively service -- a virtual reality program that competes with the older and more mature Second Life. It's new, it's cool. Well, that is, if you like to waste an hour of your life fumbling around crude graphics that seem to load forever, messages that are cut off from view, actions that don't work, and sounds that are loud and obnoxious.
It took the Test Center over an hour for graphics to load to a point they could work with a mouse. And we have a fast and dedicated network in the lab, so there was no excuse for Google to build something so slow.
Like Second Life, users can enter the fantasy life of computer-generated rooms, avatars and 3-D Worlds by entering Lively. We chose a Porky Pig look-a-like character and jumped into some of the popular rooms. Right now, everything is free. The shopping button might lead to charging for more functionality.
Lively is more like DOA (as in dead on arrival.)
The site brought our system down to a crawl every time we switched rooms. The rooms needed considerable time loading whenever we jumped from place to place. Sound effects kept working well after we shut down IE. And that's was just the beginning.
One neat feature is that Lively can be controlled from any Web page. Anyone can stick a Lively session on any site. But that's about the only good trait we found. The rest was just a waste of time.
Google -- go back to the drawing board on this Web application because it isn't going to attract the "real" corporate World.
(We're not alone in this sentiment, either.)
Posted by Mario Morejon at 4:22 PM
Subscribe to:
Posts (Atom)