If you are a complete novice to video marketing, you first need to understand why videos are so much more effective than plain text in improving sales and driving conversion. Apparently, watching videos doesn’t require as much reasoning as it would to derive meaning through reading. The human brain is hardwired so that it can process videos 60,000 times faster than text. Add to that the natural human tendencies to avoid laborious cognitive strain and to get emotionally affected by something they see in a video more than text, it is no wonder that the love for videos is so extensive and deep.
Consumer data show that 69% of people would choose a video over text to learn about a product or a service. Similarly, if given an option between talking to a customer support team and watching an explainer video for solving a problem, 68% of people would choose the latter option. Moreover, nearly three-quarters of the people who watch an explainer video end up buying the product or service.
Not surprising when you consider the fact that more than 75% of businesses that have used videos for marketing and promotion say that their videos have given them a good return on their investment. While 93% say that these videos have helped their customers understand their product or service better, 62% believe that videos have increased the amount of organic traffic their websites receive.
Source: 3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly http://tubularinsights.com/3-ways-videos-search-engine-friendly/#ixzz4alIFcCmH
©TubularInsights.com, All Rights Reserved
They may be expensive but what if they bring you more sales in a shorter period of time! SEO and rankings can be enhanced by using videos. More good videos means more visitations usually means more sales!
More to come.
Joe Rossini
Wednesday, March 8, 2017
Web site fun facts
Can you guess the number of websites online today? Well, we are a tad below 1 Billion mark. As of now, there are 945,357,100 websites online (excluding the number of inactive websites)
There are more devices in this world that are connected to the Internet than there are number of human beings living on Earth.
The launch of Mosaic web browser in 1993 is today considered to the turning point for the Web. Mosaic is today credited for making the Web popular. ( I used this browser).
Several names were suggested for the finalized project (The Project – refer to point number 5). Information Mine, Mine of Information, Information Mesh and World Wide Web were the suggested names and the final one was selected over the other names.
Jean Armour Polly was the person to coin the term ‘surfing the Internet’. He came up with the term in 1992.
The Web or the Internet (whatever you prefer calling it) became world’s fastest growing medium of communication. It took only 5 years for the web to achieve first 50 million users as opposed to 13 years required by television and 38 years required by radio. ( I wonder what will be the next great leap forward? I think the mind interface)
Google didn’t really come up with gmail. Gmail.com was in fact a free email service offered by Garfield (the famous cartoon cat character). Google simply acquired gmail.
OK more facts to come soon!
Joe Rossini
There are more devices in this world that are connected to the Internet than there are number of human beings living on Earth.
The launch of Mosaic web browser in 1993 is today considered to the turning point for the Web. Mosaic is today credited for making the Web popular. ( I used this browser).
Several names were suggested for the finalized project (The Project – refer to point number 5). Information Mine, Mine of Information, Information Mesh and World Wide Web were the suggested names and the final one was selected over the other names.
Jean Armour Polly was the person to coin the term ‘surfing the Internet’. He came up with the term in 1992.
The Web or the Internet (whatever you prefer calling it) became world’s fastest growing medium of communication. It took only 5 years for the web to achieve first 50 million users as opposed to 13 years required by television and 38 years required by radio. ( I wonder what will be the next great leap forward? I think the mind interface)
Google didn’t really come up with gmail. Gmail.com was in fact a free email service offered by Garfield (the famous cartoon cat character). Google simply acquired gmail.
OK more facts to come soon!
Joe Rossini
Tuesday, March 7, 2017
What is best on your website!
Here are the 15 facts you should know on how people view websites.
- Text attracts more attention than pictures.
- People start viewing your website from the top left corner.
- Readers ignore banners. Surprise, suprise.
- Fancy fonts are ignored.
- People only scan the lower parts of your website.
- Short paragraphs work better than long ones.
- Ads, that are placed on the top or left part of your website, get the most views.
- Ads, that are placed inside or below an awesome piece of content, get more views.
- Big pictures attract more attention than small ones.
- Also headlines draw attention.
- Visitors spend more time looking at menus and buttons than other parts of your website.
- Lists are better at keeping your reader focused than large paragraphs.
- Some people even completely ignore large chunks of text.
- White space is good!
- Menu works best when placed in the top part of your website.
How about your mobile website?
5 Facts on How People View Mobile Web:
- Reader’s attention is focused more on the top left corner of a screen.
- Keep your content short & simple. Reading long paragraphs needs concentration, which is something that mobile users don’t have.
- Users pay most attention on the top 2/3 of the screen.
- Mobile phone users absorb visuals more than text or content. (But if an image doesn’t supplement your content, you can do away with it).
- Short, but hard-hitting headlines draw more attention. Make your headlines count.
More to come soon.
Joe Rossini
Monday, March 6, 2017
QR code and how you can use it
QR codes have been around for a while and mostly you have seen them in food stores or retail shops. QR codes can be used for coupons or to show specials or more. We can assist you should out wish to investigate this further.
Fun Facts about the Internet
First webcam was created at the University Of Cambridge to monitor the Trojan coffee pot. A live 128×128 grayscale picture of the state of the coffee pot was provided as the video feed.
Internet sends approximately 204 million emails per minute and 70% of all the mails sent are spam. 2 billion electrons are required to produce a single email. (Imagine if you could eat Internet spam we could feed the world!)
The internet requires 50 Million horsepower to keep running in the current state.
In 2005, broadband internet had a maximum speed of 2 Megabits per second. Today, 100Mbps download speeds are available in many parts of the country. But experts warn that science has reached its limit and fiber optics can take no more data.
First tweet was done on 21st March, 2006 by Jack Dorsey and the first YouTube video to be uploaded was “Meet At Zoo” at 8:27 p.m. on Saturday, April 23, 2005 by Jawed Karim.
The majority of internet traffic is not generated by humans, but by bots and malware. According to a recent study conducted by Incapsula, 61.5% or nearly two-thirds of all the website traffic is caused by Internet bots.
Google estimated in 2010, that the data size of the Internet is 5 million Terabytes, 61% from videos, and growing rapidly. Google has the largest index of the Internet out of any company, but claims to have scanned only 0.004% of the total.
There are approximately 4,200 new domain names registered every hour, or around 37 million per year.
Facebook has an estimated 1.2 Billion active users.
To put that into perspective, there’s about 7 billion people on Earth. 17% of humans are on Facebook.
The first ever email was sent in 1971 by Ray Tomilinson, the US programmer who invented the email system.
The “@” symbol was used to signify that the message was sent to a person instead of a machine.
OK more to come hoped you enjoyed this!!!
Joe Rossini
Internet sends approximately 204 million emails per minute and 70% of all the mails sent are spam. 2 billion electrons are required to produce a single email. (Imagine if you could eat Internet spam we could feed the world!)
The internet requires 50 Million horsepower to keep running in the current state.
In 2005, broadband internet had a maximum speed of 2 Megabits per second. Today, 100Mbps download speeds are available in many parts of the country. But experts warn that science has reached its limit and fiber optics can take no more data.
First tweet was done on 21st March, 2006 by Jack Dorsey and the first YouTube video to be uploaded was “Meet At Zoo” at 8:27 p.m. on Saturday, April 23, 2005 by Jawed Karim.
The majority of internet traffic is not generated by humans, but by bots and malware. According to a recent study conducted by Incapsula, 61.5% or nearly two-thirds of all the website traffic is caused by Internet bots.
Google estimated in 2010, that the data size of the Internet is 5 million Terabytes, 61% from videos, and growing rapidly. Google has the largest index of the Internet out of any company, but claims to have scanned only 0.004% of the total.
There are approximately 4,200 new domain names registered every hour, or around 37 million per year.
Facebook has an estimated 1.2 Billion active users.
To put that into perspective, there’s about 7 billion people on Earth. 17% of humans are on Facebook.
The first ever email was sent in 1971 by Ray Tomilinson, the US programmer who invented the email system.
The “@” symbol was used to signify that the message was sent to a person instead of a machine.
OK more to come hoped you enjoyed this!!!
Joe Rossini
Friday, March 3, 2017
A finger can be a powerful thing in the computer world!
NEW YORK
Amazon says an incorrectly typed command during a routine debugging of its billing system caused the five-hour outage of some Amazon Web Services servers on Tuesday.
In a summary posted online, the Seattle company says a command meant to remove a small number of servers for one of its S3 subsystems was entered incorrectly and a larger set of servers was removed. A full restart was required, which took longer than expected due to how fast Amazon Web Services has grown over the past few years.
Amazon says it is making changes to its system to make sure incorrect commands won't trigger an outage of its web services in the future.
So the next time your web surfing is slow or does not work right ,please think of us web and server people and save the middle finger just in case (oh I am so bad).
From Joe
More to come
In a summary posted online, the Seattle company says a command meant to remove a small number of servers for one of its S3 subsystems was entered incorrectly and a larger set of servers was removed. A full restart was required, which took longer than expected due to how fast Amazon Web Services has grown over the past few years.
Amazon says it is making changes to its system to make sure incorrect commands won't trigger an outage of its web services in the future.
So the next time your web surfing is slow or does not work right ,please think of us web and server people and save the middle finger just in case (oh I am so bad).
From Joe
More to come
Wednesday, March 1, 2017
Sometimes life hits you!
Recently I have had some hits from customers that really hurt. I know the old saying that the customer is always right and probably you have to take that way but sometimes you just have to tell a person what you have done for them and how hard you work. Sometimes you are taken for granted and if you just mess up once wow you get hit hard. I had that kind of day yesterday and I stuck up for my wife and my company. I may lose a customer over this and again most will call me a fool but I am proud of our company and how we work and take care of customers and let me tell you it is usually very very good. What that customer did was reenergize me to go out and do more and do the little things to make sales and keep our customers happy. If I have lost that customer well it will hurt but as I have always said, I will replace them because sometimes it just happens and it is time for a good old customer to leave.
Ok enough for now hope you all have a great day!
Joe Rossini
Ok enough for now hope you all have a great day!
Joe Rossini
Subscribe to:
Posts (Atom)