As a veteran salesperson I have used a variety of ways to make sales and find leads. One way is simple and that is go to your customers and ask them if they know of anyone to call on. Another is to make calls around your customer and tell them a story of your customer to get you in the door and usually it works. How about using the phone and make telephone calls? Yes this is work but it does work! Set up your week with calls to an area. How about sending out an e mail newsletter once a month or a quarter. let people know you are around and what you are doing. Do not forget social media use it and use it often it does work. OK use these steps and I know you will succeed. Sales and such can take time but they will come.
More to come soon.
Joe
Thursday, February 16, 2017
Wednesday, February 15, 2017
ADWords is not an easy thing to do.....
Tip #1: Take time to read the documentation
It’s deceptively easy to start an AdWords campaign and beginIt’s much more difficult, however, to make your campaign effective. AdWords has an incredible number of moving pieces. You have the Search and Display networks, remarketing, plus all the add-ons: extensions, dynamic insertion, bid adjustments by device and so on.
It really helps, therefore, to take the time before opening your account to read through Google’s documentation. That way, you can decide where you want to place your focus — and your budget.
Google does a nice job of explaining exactly how AdWords works. I advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read.
This was posted by an SEO specialist and notice his first tip: advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read. I ask how many of you have the time to spend weeks! If you are building or running a business you are worried about other things like making sales, meeting payrolls, paying taxes and more. Do the right thing...hire an SEO specialist to help you, it is well worth the money to do so!
More to come
Joe Rossini
Tuesday, February 14, 2017
Let SEO work for you!
Work
Some people think that search engine
optimization is a
one-shot thing, or that SEO can be done on auto-pilot. Unfortunately,
that doesn't work.
If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.
Without investing time and work into your web pages, you won't get the best results.
When we at Rossini.com tell our customers that it takes time to let SEO work. You must let your expert continue to work on yur web site and internal programming. You need to continue to upgrade your web site with new content and much more. Rossini.com assist our customers to remain updated. Recently I went into to two of my valuable customers and updated the keywords and description. These are things we do.
More to come.
If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.
Without investing time and work into your web pages, you won't get the best results.
When we at Rossini.com tell our customers that it takes time to let SEO work. You must let your expert continue to work on yur web site and internal programming. You need to continue to upgrade your web site with new content and much more. Rossini.com assist our customers to remain updated. Recently I went into to two of my valuable customers and updated the keywords and description. These are things we do.
More to come.
Friday, February 3, 2017
End of an ERA
This sad and happy all at the same time. For years I have worked and my faithful servers spun away right beside me but now we turn them off and go to faster and newer servers!
A mention on Brenda's blog: http://rossiniblog1.blogspot.com/
A mention on Brenda's blog: http://rossiniblog1.blogspot.com/
Leads, sales, new customers....
If you need more leads, make sure your website is up to date. Up to date means it has to be responsive and the internals are correct. You should have internal and external links to other good websites. You should have a reputable SEO company helping you out with marketing. You should use at least for a bit Google Adwords to bring in verified leads. Offer your customers new and exciting things and much more....
More to come..
Oh yes we update web pages, we do SEO, we do Adwords and we help market!
More to come..
Oh yes we update web pages, we do SEO, we do Adwords and we help market!
Wednesday, February 1, 2017
Walmart taking on Amazon!
Today, Walmart announced its latest attempt at leveling the playing field, and it looks like it came straight out of Amazon’s playbook: free two-day shipping on more than two million products.
It looks like Amazon Prime, but there are a few twists:
Prime has been a huge success for Amazon. Analysts estimate that Prime has 65 million members in the US who spend $1,200 per year with Amazon — about double what non-Prime customers spend. One recent survey revealed that 30 percent of Prime members place at least one order per week from Amazon.
Marc Lore, Walmart’s head of US e-commerce, says today’s shipping announcement “is the first of many moves we will be making to enhance the customer experience and accelerate growth.” He also called free two-day shipping “table stakes” in today’s e-commerce landscape. Lore is the co-founder of Jet.com, the e-commerce startup that Walmart bought last year.
It looks like Amazon Prime, but there are a few twists:
- Walmart isn’t charging a membership fee. Amazon Prime is $99 per year, or $10.99 per month.
- Walmart requires a minimum $35 purchase to get free two-day shipping. Amazon Prime has no minimum purchase level.
- Walmart’s offer covers about two million items. Amazon Prime reportedly includes 40 million items.
Prime has been a huge success for Amazon. Analysts estimate that Prime has 65 million members in the US who spend $1,200 per year with Amazon — about double what non-Prime customers spend. One recent survey revealed that 30 percent of Prime members place at least one order per week from Amazon.
Marc Lore, Walmart’s head of US e-commerce, says today’s shipping announcement “is the first of many moves we will be making to enhance the customer experience and accelerate growth.” He also called free two-day shipping “table stakes” in today’s e-commerce landscape. Lore is the co-founder of Jet.com, the e-commerce startup that Walmart bought last year.
Google strikes again..this could be neat
Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
Ginny Marvin on January 31, 2017 at 12:38 pm
Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping control over the ad creation and testing process. Here is what we know so far about this test.
The initial set of advertisers were notified of the pilot on January 12. For those that chose to participate, ads were added to ad groups two weeks later, on January 26, at which time a second wave of advertisers were notified about the pilot. Currently, 2,000 accounts have been selected for the test. Each has a two-week opt-out window via a form. If you do not receive an email, you haven’t been selected for the pilot.
What accounts were considered for this program? Google looked at campaigns with ad rotation settings of either “Optimize for clicks” or “Optimize for conversions” that have ad groups with few ads in them.
If you’ve opted out of automated extensions or are in a vertical with privacy sensitivities such as pharma, your account was not selected for this program.
How are the ads generated? We’re told that for the test, the ads were generated by people (as opposed to auto-generated) based on the existing ads in the account and the landing page content. The ads went through review by the product team, among others, for quality assurance. The sales teams were also involved in creative review and account selection for the pilot.
From the Help Center page on this new program, we also know that any ads generated for the pilot will be labeled “Added by AdWords.” In the example below (yes, all of the ads are terrible, but try to look past that for now), Google has added two test ads in an ad group that had just one ad. Notice that the headlines, description and paths are all being tested.
Google says on that Help Center page, “We believe that adding more ads to the affected ad groups can improve these ad groups’ performance by 5 to 15%.” The new ads are set to run indefinitely, and Google recommends pilot participants not pause the ads. Theoretically, if they perform worse (based on conversion or click-through rates), the ads will be shown less. But certainly, review the ads if you’re participating in the test, as Google also advises.
This program obviously raises more questions about advertiser control and the role of machine learning in ad creation. If Google deems the pilot successful and rolls out Ads Added by AdWords more broadly, it’s hard to see how the current ad creation and vetting process can scale without automation. One can assume that the machines will be learning from this pilot.
If you think you might miss the notification email from Google about this test, Frederick Vallaeys has written a script for MCC accounts will send an email if it finds automatic ads: https://gist.github.com/
The initial set of advertisers were notified of the pilot on January 12. For those that chose to participate, ads were added to ad groups two weeks later, on January 26, at which time a second wave of advertisers were notified about the pilot. Currently, 2,000 accounts have been selected for the test. Each has a two-week opt-out window via a form. If you do not receive an email, you haven’t been selected for the pilot.
What accounts were considered for this program? Google looked at campaigns with ad rotation settings of either “Optimize for clicks” or “Optimize for conversions” that have ad groups with few ads in them.
If you’ve opted out of automated extensions or are in a vertical with privacy sensitivities such as pharma, your account was not selected for this program.
How are the ads generated? We’re told that for the test, the ads were generated by people (as opposed to auto-generated) based on the existing ads in the account and the landing page content. The ads went through review by the product team, among others, for quality assurance. The sales teams were also involved in creative review and account selection for the pilot.
From the Help Center page on this new program, we also know that any ads generated for the pilot will be labeled “Added by AdWords.” In the example below (yes, all of the ads are terrible, but try to look past that for now), Google has added two test ads in an ad group that had just one ad. Notice that the headlines, description and paths are all being tested.
Google says on that Help Center page, “We believe that adding more ads to the affected ad groups can improve these ad groups’ performance by 5 to 15%.” The new ads are set to run indefinitely, and Google recommends pilot participants not pause the ads. Theoretically, if they perform worse (based on conversion or click-through rates), the ads will be shown less. But certainly, review the ads if you’re participating in the test, as Google also advises.
This program obviously raises more questions about advertiser control and the role of machine learning in ad creation. If Google deems the pilot successful and rolls out Ads Added by AdWords more broadly, it’s hard to see how the current ad creation and vetting process can scale without automation. One can assume that the machines will be learning from this pilot.
If you think you might miss the notification email from Google about this test, Frederick Vallaeys has written a script for MCC accounts will send an email if it finds automatic ads: https://gist.github.com/
Subscribe to:
Posts (Atom)