Saturday, January 28, 2017

Organic rankings are they necessary?

Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.




keywords-research-ss-1920High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.
But with the evolution of paid advertising and expansion of universal search, as well as Google’s continuous efforts to provide consumers with content that resolves their demands directly in search results, the opportunities attached to traditional keyword rankings are diminishing at an alarming rate.
In today’s search landscape, SEOs and digital marketing specialists have to consider whether it’s worth the amount of time and resources it takes to achieve premier organic rankings, considering the click-through rates (CTR) associated with organic rankings that are positioned under PLAs, local results and other forms of content.

More to come!

Friday, January 27, 2017

SEO what is good and bad!

Good goals:
  • I want to get in front of a lot of people who are researching this, and so we need traffic from these specific groups. I know that they perform searches for this. Great.
  • We're trying to boost revenue, and we're trying to boost it through new sales and SEO is a sales driving channel. Fine, great.
  • We're trying to boost downloads or free sign-ups or free trials. Also a fine goal.
  • We're trying to boost sentiment for our brand. Maybe if you Googled some of our branded terms today, there are some poor reviews, there's lots of good reviews that rank below them, and we want to push the good reviews up and the bad reviews down. Fine. Sentiment, that could be something you're driving as well. You know a lot of people are researching your brand or branded terms. Those are all good goals.
Bad goals:

  • We just want traffic, more traffic. Why? Well, because we want it. Terrible, terrible goal. Traffic is not a goal in and of itself. If you say, "Well, we want more traffic because we know search traffic converts well for us and here are the statistics on it," fine, terrific. Now it's a revenue driving thing.
  • Rankings alone, unfortunately this is a vanity thing that many people have where they want to rank for something simply because they want to rank for it. Usually a bad sign for SEO companies considering clients. You shouldn't have that on your goals list. That's not a positive goal.
  • Beating a particular competitor out for specific keywords or phrases. Again, not a great goal. Doesn't drive directly to revenue. Doesn't drive directly to organizational goals.
  • Vanity metrics. I still see people who are saying, "Hey, does anyone know a great SEO company that can help bring our domain authority up or our Majestic trust flow up or, worst of all, our Google PageRank up?" Google dropped PageRank years ago. It's terrible. Vanity metrics, bad ideas too.
Part one this was by Rand Fish.  More to come.

I have heard it all over the years and that is why I mostly hear the bad goals and not as many good ones. The bottom line is often I have to teach people the good things to want from SEO. I like this one a lot 
  • We're trying to boost revenue, and we're trying to boost it through new sales and SEO is a sales driving channel. Fine, great.
Why are yo i business and that is to boost your revenues and sales!

OK more to come soon.

Joe

Wednesday, January 25, 2017

You never know where you meet a prospect!

Yesterday as I was buying food for our food pantry I met a man in the parking lot and we chatted. After a bit we realized we knew each other, I had called on him in the past. We chatted more and it turns out he might be interested in a phone application for one of is businesses. Bottom line, not everyone is a prospect but many could be:) Always ask and sometimes you shall receive:)

More to come.

Joe

Monday, January 23, 2017

What can you do to get noticed on the web?

Noticed on the web mmmmmmmmm lets see.


  • Update your website to be responsive
  • Make sure you have a good internal title on every page
  • Make sure you have a good description on every internal page
  • Have good links
  • Make sure you site is submitted to the top search engines
  • Have social media
  • Have a blog
Ok
K this is just a start! More to come!

Joe

This has started as a weird and strange year

I do not often post any political posts here but I must. Last Saturday I joined about ten thousand others at the woman's march or rally in KC and it stunned me and made me proud. Young, old, white, black, Hispanic, native americans and a lot of females with funny stocking caps on! What made me proud was democracy and our right to protest peacefully and I mean peacefully not a single arrest not a single problem. I saw the police lined up all suited up but they looked bored and wanting to go home and that was neat. I heard speakers and saw people that were old and disabled but they were there. I remember the 60's and LBJ and the riots, I remember Earth day the very first one! We were trying way back then to help our planet. What I am saying is that we must not forget that we have a right to be watch dogs and that we must always fight to keep our freedoms no matter what the cost.  OK I will say no more I am proud to be an american and always will be.  Until next time

Joe Rossini

Friday, January 13, 2017

Illegal Drone Transmitters Could Interfere with Air Traffic Control, ARRL Complaint Asserts

This has nothing to do with keywords or SEO but I am a ham radio operator and thought this might be of interest to us all!

ARLB003 Illegal Drone Transmitters Could Interfere with Air Traffic Control, ARRL Complaint Asserts

In what it calls an "extremely urgent complaint" to the FCC, ARRL has targeted the interference potential of a series of audio/video transmitters used on unmanned aircraft and marketed as Amateur Radio equipment. In a January 10 letter to the FCC Spectrum Enforcement Division, ARRL General Counsel Chris Imlay, W3KD, said the transmitters use frequencies intended for navigational aids, air traffic control radar, air route surveillance radars, and global positioning systems.

"This is, in ARRL's view, a potentially very serious interference problem, and it is respectfully requested that the products referenced... be investigated and removed from the marketplace immediately and that the importers be subjected to normal sanctions," ARRL's letter said. Some of the transmitters operate on frequencies between 1010 and 1280 MHz. "These video transmitters are being marketed ostensibly as Amateur Radio equipment," the League said, "but of the listed frequencies on which the devices operate, only one, 1280 MHz, would be within the Amateur Radio allocation at 1240-1300 MHz." Even then, ARRL said, operation there would conflict with a channel used for radio location.

ARRL said the use of 1040 and 1080 MHz, which would directly conflict with air traffic control transponder frequencies, represented the greatest threat to the safety of flight. The use of 1010 MHz, employed for aeronautical guidance, could also be problematic.

ARRL cited the Lawmate transmitter and companion 6 W amplifier as examples of problematic devices being marketed in the US. Each costs less than $100 via the Internet. The device carries no FCC identification number.

"[T]he target market for these devices is the drone hobbyist, not licensed radio amateurs. The device, due to the channel configuration, has no valid Amateur Radio application," ARRL told the FCC. "While these transmitters are marked as appropriate for amateur use, they cannot be used legally for Amateur Radio communications." In the hands of unlicensed individuals, the transmitters could also cause interference to Amateur Radio communication in the 1.2 GHz band, ARRL contended.

The League said it's obvious that the devices at issue lack proper FCC equipment authorization under FCC Part 15 rules, which require such low-power intentional radiators to be certified.

"Of most concern is the capability of the devices to cripple the operation of the [air traffic control] secondary target/transponder systems," ARRL said. "These illegal transmitters represent a significant hazard to public safety in general and the safety of flight specifically."

The Truth is?

Do you regularly talk to your web person?
Do you talk to your SEO specialist?

Most people do not communicate with their web person and in fact many as soon as the web site is done so are they!  It is important that you stay in touch with your web person or SEO person because things on the net change so fast and frankly I see more changes to come and the only way you can stay on top of them is to rely on the people who keep up for a living. You should work on your business and you sholud let your web company help you stay current.

More to come.

Joe