Your SEO firm is your partner but do you treat them that way?

YOUR SEO FIRM IS YOUR PARTNER

There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client! However, it does work both ways. If you treat them as "hired help" and not like a true partner, you will miss out on an amazing opportunity to fully use the resources at their firm.  We've had clients who, for whatever reason, didn't fully understand that we're looking to form a partnership with you because over the long term, it makes it much easier for us to execute a winning SEO strategy. There are many aspects to the process and with a true partnership, you respect each other and bounce ideas off each other while acknowledging that you both bring different forms of expertise to the table.

 

 

 

Remember we are in business with you!! If we do not help yu then you do not feel you need to have us. I have helped many companies make lots of money but only a few have become real partners and realized what a service I do for them.  all we can do is do our job and know that it is the best we can do.

Joe Rossini

Today is the day to.................................

Today you should think about updating your web site.

Today you should think about getting an app for your business because it can increase your business.

Today you should think about adding a video to your web site.

Today you should start to write your own blog.

Today you should add new pictures to your web site.

Today you should add social media to your web site.

Today you should write a newsletter.

Today you should submit yourself to the search engines.

Today is a good day!

Web site speed is it important?

I found this on the net and think you should find it interesting.

There is always this push by SEOs to get the highest possible page speed score to get the most benefit from the ranking boost related to speed.  But webmasters might be looking at it the wrong way in how Google applies it – or not.
The question was how big of a ranking factor page speed is, and part of John Mueller’s answer was that it seems to have a bigger impact on sites that aren’t fast, rather than sites getting teeny tiny boosts for every milisecond of speed a site owner can manage to increase a site by.
Here is what he said:

So I guess there are two aspects here when you look at server speed.  On the one hand there’s the kind of perceived speed in the browser, in the time it takes to render a page, and that is something that is definitely a ranking factor, it’s probably not the biggest ranking factor. And usually we try to differentiate between sites that are really slow, and sites that are kind of normal.  So just optimizing on a millisecond basis is not going to affect anything in the search results.
But obviously, the faster you make the site, the more people are going to stay on your site, the more they are going to do on your site, the more they tend to recommend it to other people, so indirectly it is a factor.
The other part of server speed is more in regards to crawling, so how quickly we can crawl pages from your website, and that’s not directly a ranking factor, but it does affect how quickly we can pick up new and changed content on your site.
So for example, if you are a news site and we can’t crawl the website quick enough, we might miss out on some of the news articles you put out, that could be something where you’d lose visibility compared to competitors who we can crawl a little bit faster. So that’s kind of something to keep in mind there.
On the other hand, if this is a static site that is going to remain the same for maybe a couple of years, it’s more informational site where the content will remain the same, but even if we can’t crawl it that quickly, that’s not going to affect anything in search because we aren’t going to miss any of the things you put out there.

So it seems like there might be a point where “optimizing on a millisecond basis is not going to affect anything in the search results,” despite many webmasters pushing for every extra point in the page speed tool.
But as Mueller points out, those millisecond increases can benefit in other ways, just not necessarily in ranking per se.

More to come soon.

Joe

What makes good content?

10X Content

a curated list created by Rand Fishkin of Moz

What is “10X” Content?

I first used the term in the Whiteboard Friday video, Why Good Unique Content Needs to Die. It refers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.

Since then, it’s been used in forums and on social media as a barometer of content that marketers have found to be uniquely remarkable and stand out in their field for the quality and experience it provides.

Criteria for 10X Content:

• Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.
• Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and remarkable
• Is considerably different in scope and detail from other works on similar topics
• Loads quickly and is usable on any device or browser
• Creates an emotional response of awe, surprise, joy, anticipation, and/or admiration
• Has achieved an impressive quantity of amplification (through shares on social networks and/or links)
• Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.

Not all of these are required, but some selection of them should be present in each of the pieces that fall under this label.

A neat article and more to come.

Joe Rossini

It seems to me.....

It seems to me that more and more people are going from not having a web site to having somthing.

 It seem Gooogles new Adwords change makes the good old organic free search less visable thus not as important.

It seems to me that no matter how fast a company wants to get their website, they cant seem to find the time to get you the information.

Did you know that you can get an on line PR release that can get you noticed.

Guess what, keywords are still alive and well but many people do not know how to use them correctly.

Pictures of what you do can be powerful so think about using Yutube.

Did you know you can make your own free website but guess what it is not so easy!

Ok more to come soon.

Joe

What is Brand identity

All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.

Brand identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition. For instance, a recent street survey was done by asking people on the street to tell them the first product that comes to their mind when they hear the word, Bose? Unanimously, it was the headphones. Clearly Bose established the brand identity for their headphones.

Brand identity should be a consistent message received by its audience. If a portion of the identity is a particular shade, consistency of the color is imperative in maintaining the product identity. The identity must match the image projected to the public.

In short branding can be many things. Do a Google search on Branding and you will be bombardad by a bunch of web pages. Bottom line is when you start a busness or an idea and you want to be known you should brand yourself in some way. I suggest you start with a very nice website then go from there. Tell your story then move on to other ways to market and brand yourself.

More to come

Joe Rossini

Some good search engine facts

Question: Why do I need to submit my site to a search engine more than once?

Search engines each have their own criteria for which websites they accept and which they don’t, depending on what they think will be in the best interest of their customers. A website that gets rejected today, may be accepted tomorrow if some aspect of the website has changed.

Question: If my site gets rejected, how do I get it listed?

Optimization. You need to optimize your website to target specific keywords that you think best represents your website. You need to ensure that you have enough relevant content, and that you maximize your headings and meta-tags.

Question: Why are backlinks so important?

Backlinks are important because the bigger search engines use this (along with other proprietary factors) to determine how relevant your website is. With the key thinking being "Why would someone post a link to someone else's website unless they felt it was relevant?"

Question: What are meta-tags?

Meta-tags are the keywords, description and title you think best represents your website. Your overall website should have a broader theme than each one of your pages. For example, if you owned a Vintage Book Website, the title of your homepage would be VINTAGE BOOKS. Inside your website, you might have a webpage titled VINTAGE BOOKS FROM THE EARLY 1800′S. To go along with your title, you have description and keyword metatags. The description metatag is a short description briefly describing that particular webpage. When you think about descriptions, think about the heading of search results. That is how a description should look. All your metatags are contained within the head of the HTML page.

These are just some basic questions that you should have and know when you are either creating or having an SEO person help you. The playing field is changing almost daily and I believe that a strategy of not totally relying on Google is a good one. Use multiple means to get to your audience. Bottom line is there are more ways to get noticed and it does not have to be just Google so be everywhere if you can and we can help you do that!

More to come soon

Joe Rossini