Do you need to know the basics of sales?

The basics in sales, I am often asked how Joe did you find that lead? How Joe did you sell that lead? What Joe can I do so I too can make sales? Well after thirty plus years of sales, I tell a rookie only so much as their brain can take in because honestly it is a lot. Where do I start:

First an old saying plan your work and work your plan. You can not get somewhere unless you know where you intend to go. Let us say you have a goal of selling $100,000.00 in calendar year 2016 and that is a nice goal but not one that is overwhelming to achieve. Often young rookies will put a goal like one million dollars in sales which is one that is just not achievable.  So the smaller goal is the best goal to go after. Lets see, if you use math you will see to reach this goal you will need to sell $8333.33 per month for twelve months.  Lets look closer and you will see that if you can make sales of $2083.00 per week it does not seem as such an insurmountable figure. For me it is just one $2000 sale a week and that is definitely possible.  Make small achievable goals and then achieve them and keep your blinders on, keep looking at that end goal but never forget the weekly and monthly goal for it is what adds up.

OK more to come, I am thinking about writing a white paper on this, would you have an interest in it if I did it? E-mail me at jrossini@rossini.com and let me know.

Until next time......

Is a big SEO company really in your best interest?

Yesterday, I was working on potential customers and I came across a person who owned a small business like you and me and what our conversation centered on was using a big SEO company.  This owner said he had spent over $10,000.00 on a large SEO company that promised the world to him such as top Google rankings, leads out the wazoo and support support support. This owner proceeded to bend my ear for about thirty minutes about how he had spent so much money with a big out of state SEO provider. He went on to say that they did not return his calls, they did not do the marketing he had paid over $10,000 for and more. He was furious and even spent the time to fly across the country to complain to the owner of this large company.  Needless to say he did not get to talk to the big company cigar smoking big shot, what he got was a security escort to the door.  What I was told he would now only work with a local company someone he could meet with and talk to. What this leads me to is to say that sometime you can think that just because you are dealing with a large company in a big town, you are going to be totally taken care of.  Well this story is true, he spent a lot of money and got took to the cleaners. Sometime a small local company just like a small local brick and mortar store in your city gives more service, tries hard to make you happy and is worth just a penny or two more.  The moral is, check around and give a local person a shot and many times you will feel better and not being taken care of a foreign speaking person that does not know where you live or have any care.

More to come...........................................

You have to wonder.....,

You have to wonder what drives a company to continue to use a webpage that is not responsive design. Most people do not know the benefit of having a responsive design web page and you are one, you are not alone. I have seen many changes to the web over the last twenty five years like the use of flash being the thing to now you don't see it hardly at all. Programming of web sites use to use tables internally now you see CSS. The search engines use to be a piece of cake to get into now you have to do this and that and stand on your head! What I wonder about are people trying to be web page creators because it is free to do instead of worry about running their business. Save maybe six hundred dollars perhaps more but wow we saved it and now the web page well it is done don't have to worry about it now.  Remember you are an expert in your field but do you really have the time to learn as much as what is going on in the web world? If yu do have the time to learn as much as there is to learn only means to me you really have too much time on your hands and maybe you are in the wrong business!

More to come....

Tidbits......

2016 Google tracker: everything Google is working on for the new year

"Google recently announced it was condensing its cloud businesses into a single unit led by Diane Greene, co-founder and CEO of VMWare. Is this a new division inside of Google or Alphabet? Does it have a name? We have no idea. Starting a new division with a superstar CEO definitely seems like the same model that created Calico, Sidewalk Labs, Replicant, and Verily, but we haven't heard of a name or anything official."

 

Google: decimal points in URLs are a bad idea 

"Google's John Mueller answered a question on Twitter asking if it is okay to use a decimal point in your URLs, such as mysite.com/page.goes.here/. John Mueller said you surely can but he said it was a "bad idea."

 

Google: still no release date for Penguin 4.0

"We know Google decided to halt the release of Penguin 4.0 until after the holidays. We also know that Google is confident Penguin is good to be released this month, in January but Gary Illyes from Google is reiterating that Google won't release it until it is a 100% ready."

 

New privacy-focused search engine Oscobo promises to never sell or store your data

"Oscobo, founded by Fred Cornell (ex-Yahoo) and Rob Perin (ex-BlackBerry), aims to capitalize on these growing concerns around how data is shared between services, particularly by advertisers.

 

More to come soon.................................. These facts courtesy of Axandra.....

 

 

Did you know

Did you know that most new web sites should be made responsive and that means that the web site will adjust to the device viewing it like an Android or I phone. Why is this important you ask? It is important because Google wants you to have it that way. If you are not responsive then your rankings might just suffer.

Did you know that now a majority of web surfers are using their phones to look at web sites or to shop. This is important to you because if yu are not on the web or your web site does not show up well then the potential customer might just move on.

Have you ever used an app on your phone? Well if you have a business then this is a neat way to push your business and to sell to them in a new and very neat new way. These apps usually start at around $500.00 to create a simple one and a bit more for more complex applications. This is the future so if you are interested just let me know.

Did you know that you can use Facebook to really market to an area around your business. Sometimes you can reach over 100,000 potential customers to get your message out.  I can do that for you.

Enough for now more to come soon.

Joe

Marketing and options on the web

Well there is a lot here so this will be done maybe over several posts.  What I want to say is if you want leads from the web I would certainly consider using Google Adwords. You will pay per click and you have to watch this but it is the fastest way to get leads.

Another way is the old fashioned way and that is to just do SEO to the organic search engines to get in the top page of Google or Bing. ((Good luck!) If you pay a service for several key words it will take several hundred to thousands of dollars a month! Yes I said hundreds or thousands per month. This can work it just takes time.  Time factor up to six months or more.

Social media like Facebook is also a quick way to get leads depending on yur product or services and it can work well but no guarentees here.

OK Part oneis done more later.

Joe

What makes a bad website according to Google

What defines a low quality website?
A low quality website is not the same as a spam website. According to Google’s quality guidelines, the following makes a low quality website:

1. Low quality main content
   The quality of the content is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page.
   If the content of your website has been created automatically, or if it has been created by copying or scraping other sites, chances are that Google will flag your site as a low quality website.
   Ironically, Google's own content solely consists of scraped, copied and automatically created content.
   The web page must also have enough content for the purpose of the page. For example, a few paragraphs on a broad topic such as the second world war is not enough for an encyclopedia article.
2. Lack of expertise, authoritativeness, or trustworthiness
   To be considered trustworthy, some topics demand expertise for the content. For example, medical advice, legal advice, financial advice, etc. should come from authoritative sources in those fields.
   Even everyday topics, such as recipes and housecleaning, should come from those with experience and everyday expertise in order for the page to be trustworthy.
3. Negative reputation
   Most businesses have some negative reviews, especially for customer service. Google requires manual website raters to read the details of negative reviews and low ratings before inferring that the business has a negative reputation.
4. Unhelpful or distracting supplementary content, poor page design
   If the main purpose of your website is to get clicks on the ads, your pages won't get a high quality rating.
   If your page is functional for its purpose, it is okay if it looks like it was created in the 90s (although this is not recommended).
   If your web pages are designed to shift the user's attention to the ads, or if the main content is difficult to read, the pages will get a low quality rating.
5. Lacking care and maintenance
   Your website does not make a good impression if many links on your web pages are broken, if images do not load, and if the content feels stale or outdated. If you have a website with medical information, legal information, tax information, etc. then you must update it frequently because users expect information about the most current medical thinking, current laws, this year’s tax information, etc.
   It depends on the purpose of your website. A year without updates for a personal photo website is okay, several days without updates on a major news website are not okay.

Low quality websites do not get high rankings on Google. There is no fast track to high rankings.

This compliments of Axandria