This may seem like I am just repeating myself but it is important to just say it. First, if you have an older web page that is or was made years ago, update it even if just a touch up. The touch up helps and will help you in the search engines. I just helped a company that had made a free Webly web site years ago with just some touch ups and by helping them for a few hours, it not only looked better but they are now in several catagories showing up on the first page of Google. Was it Joe's magic (of course) :) well a bit but also the search engines like change and we did just that.
What did I do to help out my client you ask? I updated all their keywords and descriptions internally. We wrote new text on each page and we put in new pictures. Bottom line is it seems to be working.
It is the client that participates or gives you full control that I can help the most. Clients that are very close to the vest and will not allow you access are the ones that are often impossible to please. So a word to the wise, give your SEO specialist some room to maneuver or do not hire that person at all.
Blogging is not easy, ti takes time and thought and sometimes no one listens:( but believe me it is good to have and eventually if you tell people about it, you will get a following and they will await yur next blog post. As you can see I chose Blogger (Google product) because they like when you use their stuff:) Blog...Blog...Blog
Facebook away I use this too, sometimes you gotta wonder if it is useful for business but the more exposure you have, the better it is. Find me on Facebook and ask to be a friend, I post there too.
Twitter, I post there as well but sometime 140 characters gets limiting. I actually think that they will expand this a bit in the near future. I find the quick posts and news to be interesting and if I have a new announcement I post here and have seen an uptick when using this.
LinkedIn I really like it a lot and post here a lot. I like it because you can join groups that relate to your business and join them. Many people are on personally or as a business why not do both:) Join and post you will see the benefit and some good news comes over this medium.
Google+, I cannot say much other than because it is Google I am there but honestly it seems like a massive flop to me and would not be surprised if Google did not phase it out someday as an experiment that did not work.
There are others, wont go into those just yet but I do use some of those also. I see more coming on line soon and older ones slowly passing into history.
What about the web itself, what do I think? I have been involved on the net since 1994 and actually saw a piece of it in 1989! Yes I am a bit older than most on here. Looking into the future I see a much changed net with much faster speeds and new products to use on it. Many of us are now streaming video and have dumped cable and the big boys like HBO are following the trend and starting to stream. Streaming means speed and I have a fast pipe but it is still at times not fast enough so the have and the have nots may just start to show up. Remember dial up?? Believe it or not some people are still on dial up and thus all the new gizmos and bells and whistles will not be available. I see satellite streaming becoming more viable where high speed is not like Hughes but very very fast and this will allow more people to join the uncable generation! Retailers and people wanting your business will use this new faster medium to entice you with smell a vision and touch a vision and more yes I am stretching here but it is coming soon. That old web page might just really have to be upgraded to keep pace.:)
Well enough ramblings for now, if you like what you read tell me. I am jrossini@rossini.com. Tell me what you would like to read and I will try to keep you posted.
Until later....
Joe
