IRVINE, Calif.–(BUSINESS WIRE)–One Source Industries, LLC
(OSI), a leading provider of global supply chain managed solutions for
point of purchase (POP) displays, product packaging and promotional
programs, today announced it has been named one of Creative Magazine’s 2014 Top 50 POP Companies of America.
“The core competencies of OSI are creativity and innovation, which
are the drivers behind our continued double-digit sales increases. This
recognition from Creative Magazine is a testament to our high
level of service, the success of our products and the results we help
our customers achieve. We are proud to be recognized as one of the top
companies in the industry and we continue the hard work and dedication
that enables us to maintain this honor,” said Joe Baksha, president and
CEO of OSI.
Visit www.osicreative.com for more information. http://www.osicreative.com/one-source-industries-named-one-creative-magazines-2014-top-50-point-purchase-companies/
Saturday, July 26, 2014
More info on keywords
The following is additional reasons why you should have keywords in the code of your website:
Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to your page, you need to know which keywords people are using to find similar websites, and optimize your website for these keywords. If a key search phrase is not in at least one of your pages, the search engine will not rank your page highly for that phrase, therefore you are missing out on all the potential traffic the search phrase generates.
To help achieve high ranking on search engines, you need to optimize the keyword content of your web pages. There are several different areas in your webpages where keywords should be placed, not just in the META KEYWORD tag. The keywords need to be used effectively throughout the site, and good rankings can be obtained without resorting to spammy techniques, such as listing keywords at the bottom of a page in a white font on a page with a white background.
Most search engines place a large emphasis on the actual text on a web page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a web site it is important to ensure that your pages contain as much relevant text as possible. Search engines gather keywords from your page contents, and rank your web page based on the keyword density. Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links, content, descriptions and headings.
More to come later!
Joe Rossini
Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to your page, you need to know which keywords people are using to find similar websites, and optimize your website for these keywords. If a key search phrase is not in at least one of your pages, the search engine will not rank your page highly for that phrase, therefore you are missing out on all the potential traffic the search phrase generates.
To help achieve high ranking on search engines, you need to optimize the keyword content of your web pages. There are several different areas in your webpages where keywords should be placed, not just in the META KEYWORD tag. The keywords need to be used effectively throughout the site, and good rankings can be obtained without resorting to spammy techniques, such as listing keywords at the bottom of a page in a white font on a page with a white background.
Most search engines place a large emphasis on the actual text on a web page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a web site it is important to ensure that your pages contain as much relevant text as possible. Search engines gather keywords from your page contents, and rank your web page based on the keyword density. Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links, content, descriptions and headings.
More to come later!
Joe Rossini
Friday, June 20, 2014
The old ways still work too
From Manta:
With so many marketing gadgets out there--from apps to the often-misunderstood QR code--don't forget about the trusty flyer. Remember telephone poles emblazoned with colorful paper, pitching everything imaginable? They worked then, and they can still work now. When you walk by something that catches your eye, you can't help but take a second glance! Design flyers that grab customers' attention, and pin them up locally. Your next sale could just be a few thumbtacks away!
I push new tech but I still think some of the older ways still work :)
With so many marketing gadgets out there--from apps to the often-misunderstood QR code--don't forget about the trusty flyer. Remember telephone poles emblazoned with colorful paper, pitching everything imaginable? They worked then, and they can still work now. When you walk by something that catches your eye, you can't help but take a second glance! Design flyers that grab customers' attention, and pin them up locally. Your next sale could just be a few thumbtacks away!
I push new tech but I still think some of the older ways still work :)
Friday, June 13, 2014
The power of a web page!
One of our customers received a lead from their web page yesterday and it was for a service call. This was not just any service call, it was from a husband in the field over seas and he was helping his family get an appliance repaired! Now think of that, my customer received a lead from thousands of miles away and he will be helping a local family get an appliance fixed and possibly gaining a new customer for a long time!
Yes the power of the web, and web marketing and of course being a great company helps a lot!
More to come!
Joe
Yes the power of the web, and web marketing and of course being a great company helps a lot!
More to come!
Joe
Tuesday, June 10, 2014
From Google and SEO tidbits
From Matt Cutts about Google and linking:
“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”
(Internal linking is also very important!)
Link building can be hard, but it is necessary
Did you know:
choose your keywords carefully
“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”
(Internal linking is also very important!)
Link building can be hard, but it is necessary
If you do not do it correctly, link building can lead to
ranking penalties. That’s why it is important to become serious about
link building. If you want to succeed with your online business, you
must treat it as a real business.
Don’t use cheap, automated link building tools and services that create backlinks in bulk. It will backfire on you. Link building is not the same as link spamming. Link spamming will get your website penalized, link building will get your website on Google’s first result page.
Although necessary, it’s not enough to have web pages great content. That content will never be seen if your web pages do not get good backlinks.
Did you know that:
Most searchers (75%) never look further than page one.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, Search Engine Marketing Columnist, puts it this way: "Being listed 11 or beyond means that many people may miss your website."
For that reason, search engine optimization is crucial if you want to be successful with your website
Don’t use cheap, automated link building tools and services that create backlinks in bulk. It will backfire on you. Link building is not the same as link spamming. Link spamming will get your website penalized, link building will get your website on Google’s first result page.
Although necessary, it’s not enough to have web pages great content. That content will never be seen if your web pages do not get good backlinks.
Did you know that:
Most searchers (75%) never look further than page one.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, Search Engine Marketing Columnist, puts it this way: "Being listed 11 or beyond means that many people may miss your website."
For that reason, search engine optimization is crucial if you want to be successful with your website
Did you know:
choose your keywords carefully
Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords.
Ok more to come soon!
Joe
Ok more to come soon!
Joe
Tuesday, April 8, 2014
The day of the link is ending
A neat tip from Manta:
As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It's not that link building is dead or pointless, but rather that many of the old ways no longer work. That's one of the things I love most about SEO; it's constantly evolving and pushing website owners and marketers to really focus on the quality of their SEO campaign, not just the quantity of links. The time of "easy win" links is rapidly ending.
SEO is sure changing fast!
As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It's not that link building is dead or pointless, but rather that many of the old ways no longer work. That's one of the things I love most about SEO; it's constantly evolving and pushing website owners and marketers to really focus on the quality of their SEO campaign, not just the quantity of links. The time of "easy win" links is rapidly ending.
SEO is sure changing fast!
Wednesday, April 2, 2014
Another Adwords tip
From Google:
Match your ad to your landing page
Take a look at the page on your website that you're linking to from your ad, which is called the landing page. Make sure the promotions or products in your ad are included in that page. Tell people what they can expect when they click the ad. If visitors don't find what they expect to see when they reach your site, they might leave.
More to come
Match your ad to your landing page
Take a look at the page on your website that you're linking to from your ad, which is called the landing page. Make sure the promotions or products in your ad are included in that page. Tell people what they can expect when they click the ad. If visitors don't find what they expect to see when they reach your site, they might leave.
More to come
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