Getting web vistors

I have often been told if you rank in the top ten on Google you are set. I will not deny that ranking high is very good but I believe that just ranking alone is not enough. You must have a product that potential customers want and you must give them a reason to come into your web site. I say don't just rely on Google rankings, be proactive. What is proactive you ask? I say you use blogging to get people interested, you use Facebook and Twitter and Linkedin to get people to come look at just what you are offering. I like Linkedin and no this is not a commercial for them but I enjoy the posts and also posting myself. I have started to use Twitter more but it is an acquired taste to use to drive traffic and it is mostly to enjoy topics of interest posted by others. So what I say is use many potential bullets in your gun to get traffic and make sales.  Have you thought about a PR release? How about making sure you are in the top directories. Oh for those that do not know it, a directory or directories are places that even Google goes to find web sites so you should try to be there. Also keep your content on your web site as fresh as you can, I know sometimes you can not because you have to wait for a web person but there are now simple content management software available that will allow you to change your web site on your own. I have them and you are welcome to ask me about them. So let me summarize, to get more web visitors and turn them into customers :

• Change your content often
• Use social media vigorously
• Make sure someone is submitting you to the main search engines and directories on a regular basis
• Blog...blog...blog some more be an expert!

Ok enough for now, more to come, I like to try to stay on the topic of finding leads from your web site because frankly it is the only way to go!

Well thats all for now, more to come have a great day!

Joe Rossini

New blog post on e-mail marketing on http://ping.fm/p31fI

What do you think about e-mail marketing?

Another way to reach potential customers is by using e-mail. The use of e-mail marketing has been around for sometime and with e-mail packages out there, the ability to alert your customers or potential customers of new and exciting things is sometimes only a key click away. Although I have not used e-mail marketing as much as I  I should, I think that if you have a large e-mail list of what I call opt in customers (Those that want to hear from you and let you send them e-mails), you should take advantage of this very important tool. You know recent statistics show that old line paper mail gets about 1 to 2% response while e-mail marketing usually can get 2 to 4%. It is much easier, faster and increases productivity to use e-mail marketing. There are several packages out there, one very popular one is Constant Contact but there are others. Research them and then use the one that seems the easiest for you. Try not to bombard your suspects, I believe maybe once a week and certainly not daily. Make your e-mail blast interesting so people will open it and read it.  Now they even have video e-mail packages and I may soon try one and give you a report back. Seeing is believing they say :)

More to come on this topic soon. 

Joe Rossini

New post on my blog about Linkedin: http://ping.fm/QU2vj

Do you use Linkedin?

I have had many people ask me if I use Linkedin and does it help me in my business.  My answer is yes it does and I enjoy working it and yes I said working it. You must like every thing else put work into Linkedin, you must post and add groups and join in the discussions. Once you get active you will start to see opportunities for your business. Find groups that interest you, post and get feed back or give feed back. Ask for advice, soon people will start to ask to be a link to you and if you like what you see add them, Yes it all takes time but it is worth it in the end.

More later

Joe R

New blog post about reporting and what it can do on http://ping.fm/MSF2a

Reporting and finding out how the web site is doing is important

From the very beginning of my business seventeen plus years ago I gave our customers reporting statistics on how their web site was doing. What my reports would tell them is that were getting or not getting hits or visitations. It told them where they were going even the best time of day that potential customers came in. Now there are so much more powerful reporting packages that tell so much more. Would you like to know what part of the world the visits are coming from? How about how long they stay on your web site. Where did they first come in to the web site. Where did they go in the web site. What search engines sent the potential customer to your web site (usually it is Google). What are the trends, what is the history of the web site over the year or years which gives you an example if your marketing is working. Having a powerful reporting tool can assist you in many ways. below you can see who are new unique visitors to your web site and also below that is for the month where did they look? I can use that to see what people are interested in so I can update or push an area. So as you can see, reporting can be your best friend and now my reporting offers instant real time results! You put up a face book post I can tell you immediately how many are looking at it. If you have an interest, just give me a call at 913-244-6132 and I can help you.  Have a great day and until next time this is Joe Rossini

here are a few examples: