Tuesday, April 19, 2011
What is a web directory?
From Wikipedia: A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.[1]
A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans.[1] The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
Most of the directories are general in scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the shopping directory. Shopping directories specialize in the listing of retail e-commerce sites.
Examples of well known general web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.[
So are web directories important? The answer is yes, have your web person make sure you have been entered in them at least the big ones.
More soon...
Joe Rossini
A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans.[1] The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
Most of the directories are general in scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the shopping directory. Shopping directories specialize in the listing of retail e-commerce sites.
Examples of well known general web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.[
So are web directories important? The answer is yes, have your web person make sure you have been entered in them at least the big ones.
More soon...
Joe Rossini
Monday, April 18, 2011
What really counts..rankings or leads?
I often wonder why is ranking so darn popular? Yes there is no doubt that being ranked high or on the first page is important. If you are past the second page well we know that people often do not look. What I say is... yes it is important but I have to add that what you sell must be wanted! I say if I can bring you leads and get the phone ringing then that to me is the bottom line and that is you make sales and money. Our company specializes in getting the phone ringing!
Talk soon
Joe
Talk soon
Joe
Is Facebook really..real??
As Facebook continues to grow, I am starting to wonder as are others are is this going to last, will it be the tool that business needs and wants. I believe that Facebook is starting to show signs of the MySpace syndrome and that is there is a lot of junk starting to show up and yes you have Fan pages and pay per click but will the money flow in? I think for certain situations and companies, Facebook at least for now will work. Facebook is inexpensive and is another tool to be used by companies to advertise at a very affordable price.
So where does it leave our larger companies? The traditional web site with a Facebook, Twitter, LinkedIn and blog is still the best overall way to make money and profits. The power of programming for a web site continues to grow offering amazing options yet to be even touched by social media. My recommendation thus is....why not have it all!!!
More next time!
Have a great week.
Joe Rossini Jr.
So where does it leave our larger companies? The traditional web site with a Facebook, Twitter, LinkedIn and blog is still the best overall way to make money and profits. The power of programming for a web site continues to grow offering amazing options yet to be even touched by social media. My recommendation thus is....why not have it all!!!
More next time!
Have a great week.
Joe Rossini Jr.
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