A look at a customer

Proseinc.com is a valued customer. Prose, Inc has been in business in Kansas City since the mid 1980s and our experience, knowledge, and range of product offerings make us your logical choice for your next office furniture purchase. Call us today and save! (913) 441-4499

Some of its products

Prose offers a variety of used furniture such as desks, chairs, and cubicles purchased from a variety of sources. Much of the inventory consists of brand name furniture such as Steelcase 9000, L and U shaped desks, reception desks, executive chairs, office chairs, reception chairs and more. Prose also offers conference tables and chairs in a variety of sizes to fit most office needs.

New furniture:  

Want to purchase brand new furniture? We can help with that, too. Prose offers new furniture from a carefully selected handful of furniture manufacturers that have proven to meet our standards in quality and service, such as Affordable Interior Systems, Global Upholstery, Office Master, and Storlie. Lead times and pricing vary, please call or contact us online for details or discounts.

In today's competitive business environment you need every advantage you can find and Prose can offer you that edge. Your office environment must be productive, so creating the most efficient layout can keep you one step ahead. Prose has partnered with such well-known companies as Hallmark Cards, AT&T, Commerce Bank, and Seaboard in the KC Metro area. But, the Prose advantage can be utilized by the smallest start-up operation to the fastest growing companies throughout the Midwest. Contact PROSE today.

•  Turn-Key solutions for regional expansion
•  Recycle your existing Office Furniture
•  Custom Designs with unique finishes
•  Creative Alternatives to your office needs

If you have an interest call Lucas at Prose (913) 441-4499

How to make a great e-commerce web site

There are many ways to put up a great e-commerce web site and one is that you must be ready to take ownership of the website and keep it updated all the time. Do not get into e-commerce unless you are ready to put in the time to keep it updated.
Here are some good suggestions by Moz Blog:

A

The navigation at the top needs to do a few things. It's got to help people:

• Understand and know where they are in the site structure, especially if you have a more complex site. In Bellroy's case, they don't really need to highlight anything. You know you're on a wallet page. That's probably in Shop, right? But for Amazon, this is critically important. For Best Buy, this is hugely important. Even for places like Samsung and Apple, critical to understand where I am in the site structure.
• I want to know something about the brand itself. So if this is the first time that someone is visiting the website, which is very often the case with ecommerce pages, they're often entry points for the first exposure that you have to a brand. Let's recall, from what we know about conversion rate optimization, it is uncommon, unusual for someone to convert on their first visit to a brand or a website's page, but you can make a great first impression, and part of that is what your top navigation needs to do. So it should help people identify with the brand, get a sense for the style and the details of who you are.
• You need to know where, broadly, you can go in the website. Where can I explore from here? If this is my first visit or if this is my second visit and I'm trying to learn a little bit more about the company, I want to be able to easily get to places like About, or I want to be able to easily learn more about their products or what they do, learn more about the potential solutions, learn more about their collections and what other things they offer me.
• I also, especially for ecommerce repeat visitors and for folks who are buying more than one thing, I want to have this simple navigation around Cart. I don't, in fact, love how Bellroy minimizes this, but you want to make sure that the Search bar is there as well. Search is actually a function. About 10% to 12% of visitors on average to ecommerce pages will use Search as their primary navigation function. So if you make that really subtle or hard to find or difficult to use, the Search feature can really limit the impact that you can have with that group.
• I want that info about the shopping process that comes from having the Cart. In Bellroy's case, I love what they do. They actually put "Free shipping in the United States" in their nav on every page, which I think, clearly for them, it must be one of the key questions that they get all the time. I have no doubt that they've done some A/B testing and optimization to make sure, "Hey, you know what? Let's just put it in front of everyone because it doesn't hurt and it helps to improve our conversion rates."

Remember that e-commerce is there to sell and make it easier to sell a product. Make your website easy yet comprehensive.

More to come...

Why do clients not listen to the professional

I often wonder why when you have years of experience that a customer refuses to listen. I hear, I can do it better or I know my products better. My company is my company and I will do it the way I want to.  Bottom line is often these people do not do it right or they get sold a bill of goods by a company that only cares about the money because they know it is only going to be a one time hit. We offer multiple months of work and we do not charge thousands of dollars and demand payment in advance. I ask you as an owner to look past the fancy numbers of a company and look at the person or company that offers you person to person contact and a desire to learn your business so as to market you better.  Remember, a company in India or even one in California does not know how you work in Kansas or Missouri.  Buy local and buy from a company that cares!

How to use keywords today

Written by Nick Stamoulis
Keywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching, the first step of an SEO campaign is to conduct keyword research. Once you have determined which keywords to target, the next step is to incorporate them into your website content. So, what exactly does that mean? Where do your keywords go? Here is a guide to the most prominent places you’ll need to naturally incorporate your keywords for SEO gains

Title tags

The title tag is arguably the most important SEO element on each page of your website which is why it’s critically important to include keywords, preferably at the beginning of the page title. Not only do the search engines pay attention to the title tag for ranking purposes, but it’s also the first thing that searchers see on the SERP and it can influence click through rate. The search engines only show a certain amount of text in the title tag, which is why it’s best practice to keep it under 55 characters (including spaces). If you go over that character limit the dreaded “…” might cut off the end of the title tag, which isn’t very attractive or professional and can result in lost clicks.

Description

The meta description doesn’t hold direct SEO value but it can encourage click throughs which indirectly impacts rank (the search engines pay attention to which sites are generating the most clicks from their results pages and favor them accordingly). Think of the description as the sales pitch for the page. Use language that includes keywords and encourages the click. Search terms included in the description will be bolded search results, telling the searcher that the page is relevant to their needs. The character limit for the description is 150 characters.


Website owners should always be reading through their content with an “SEO eye” – on the lookout for any spot to incorporate a targeted keyword naturally. For example, if you’re mentioning “our clients” add a keyword to make it “our [service offered] clients.” This gets the keyword in there for SEO purposes but doesn’t disrupt the flow of the content. Don’t worry about keyword density, that’s a thing of the past. Instead, look for natural opportunities.

The use of keywords has evolved but they are still one of the most powerful SEO strategic attack plans used to get leads and rankings.  Remember, your website is a living document, keep it current, keep adding to it.

Nore to come soon.

Joe Rossini

What you need!

Need foundation repair contact www.keatingmudjacking.com.

Need used furniture for your office that looks new call www.proseinc.com

Need a materials management solution contact www.kuecker.com

Need a vet in south KC contact http://www.beltonvetcenter.com/

Need an updated web site visit www.rossini.com

Need SEO marketing www.marketyourbusinessnow.com

And more to come soon!

New info about Google Penguin system

 The linking site is important
It's not just the link that can cause problems, it's the website that links to your site (the 'source site'). If the majority of links to your site come from empty profile pages, forum profile pages and similar sites, Google's new Penguin algorithm will discount those links.

"For example, like I was looking at the negative SEO case [...] and basically, the content owner played hundreds of links on empty profile pages, forum profile pages. Those links with the new Penguin were discounted.

But like if you looked at the page, it was pretty obvious that the links were placed there for a very specific reason, and that’s to game the ranking algorithms. But not just Google’s but any other ranking algorithm that uses links.

If you look at a page, you can make a pretty easy decision on whether to disavow or remove that link or not. And that’s what Penguin is doing. It’s looking at signals on the source page. Basically, what kind of page it is, what could be the purpose of that link, and then make a decision based on that whether to discount those things or not."

The new Penguin algorithm ignores these links

The old Penguin algorithm penalized websites that had a lot of these links. The new Penguin algorithm simply ignores these links, i.e. they have no value at all (positive or negative). I think on the whole this is good for the customer and well bad and time consuming for black label SEO specialist.

Google Panda demotes or adjusts your rankings down — it does not devalue

"Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the rankings down.
Gary told us in the interview, when we asked about Panda devaluing versus demoting, '[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.

As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works."

  

Google to divide its index, giving mobile users better & fresher content

"Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one. [...]

It’s unclear exactly how the mobile index will work. For example, since the mobile index is the 'primary' index, will it really not be used for any desktop queries? Will it only contain 'mobile-friendly' content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage."

 

As yu can see alot is happening in Google world.  More to come soon.

 

The above info came from Axandra...............................

 

 

Never miss a customer request again!

We now offer a way to add chat to your web site at a very affordable price. The chat is easy to add and can be brought on line quickly. Think, if someone cant reach you they can reach you by chat. If  you don't have time to chat then it will send you an e mail to call the interested party. If you are out of the office and have a smart phone no problem you can send thse messages to your phone to answer right away. Now we have added a way to track some of your top competitors and their web habits and this can be tracked by this cheap and affordable product.

Call me at 913-244-6132 or use my chat on my website at www.rossini.com

Social media

Social media can be fun, hard, nreve racking but very benefical. One of my clients who I did facebook post for and then boosted them got alot of facebook looksies. I am not privvy to any sales information but I can not help but to believe they got some. 

I like Facebook for some it has a targeted market but I like linked in for business. I believe that you can reach more bigger business on LinkedIn.

Twitter can be fun but I have yet to see it as a real good sales tool for my customers or me.

Blogging is fun but I have yet to grow my readership to a level I want but I will get there.

More to come.

Joe

Can I track who is visiting my website?

This is where I have been investigating so I can bring more information to not only myself but my customers.  I start with this article:
We gets a lot of traffic from people who would like to identify individual website visitors.  Search phrases such as “identify website visitors” and “track individual web site visitors” bring traffic to us on a daily basis.  We find that many people are searching for a solution that will tell them the email addresses (or names & phone numbers) of each person that visits their website.
This post is the first in a series that will explain exactly what is and is not possible when it comes to identifying and tracking visitors to your website. Having personally built popular software for identifying website visitors I have at least one truckload of experience in this area, maybe more depending on the size of your truck.

What’s Not Possible
A universal truth: No legitimate software or service in existence can identify the names, phone numbers or email addresses of each visitor to your website. I know, I know. That sucks. Very disappointing. But that’s absolutely the way it is. Let me show you why this is the case.
Think about your computer.  Where in it would you find your email address?  How about your name and phone number?  The first place that comes to mind is your email program like Outlook or Entourage.  Another place where your name may be found is in the operating system itself.  You may also have look in the various documents you’ve created.  Here’s the deal: The code used to build web pages is not technologically capable of accessing information stored in these places.  Web browsers like Internet Explorer, Firefox & Safari are specifically designed to not allow access to the information stored in other programs.  You can’t build a web page that sorts through Outlook contacts, Word documents or operating system settings without the user’s permission.  It’s not only a question of ethics, it’s also just not possible without tricking the user into downloading something sneaky.
“But what about cookies?” I hear someone asking.  No, cookies cannot provide this kind of information either.  Many people have the mistaken impression that they can but they cannot.  Web developers use cookies to store pieces of information they already know.  Cookies cannot discover new information, they can only store known information.
That is the bottom line.  End of story.  But wait…
There is one kind of program that’s capable of digging around in your address book or elsewhere to find email addresses and other contact information.  It’s called spyware (I’m sure you noticed that I said no legitimate software can identify each visitor to your website).  Spyware can probe various areas of a computer and “phone home” with all the dirt it digs up.  You won’t find anyone openly selling this kind of software because it is only used by criminals and spammers (if there’s really a difference there).  But alas, even spyware has its limitations.  In order to use spyware to get at sensitive information you first have to trick someone into installing it on their computer.  Your mileage may vary, but I’m not predicting success in identifying all of your website visitors in this manner.
So what is possible when trying to identify anonymous website visitors? Next post on this coming soon.

Joe R

Sales and how to get them

This is a topic I know a lot about. After many years of sales I can tell you that I have found many ways to win and also to lose a sale. First tip is you have to be persistent. You must keep trying and go after a suspect until they become a prospect. Notice I said suspect, it is the term that I give to the almost prospect but they are not quite ready to buy but might show an interest. It is your job to turn that suspect into a prospect by using multiple time tested means.

Some of those means are simple, pick up the phone and call them. If for any reason you can not get ahold of the person how about an in person sales call.  If that does not work, how about a thank you card that basically thanks that person for their interest and ask for an appointment. Notice I will leave the last one for last, e-mail them. E-mail are not personal but they still might work.

If a prospect showed interest in a particular product then maybe you can entice them with a special or send them a brochure or I have in the past brought a customer in with me to talk to the suspect/prospect and it warms the person up, they are talking to a business person and thus not just a salesman. Be careful here you must know  your customer well and be sure to give that person something for their time and for helping you.

OK enough for now, if you like what I am saying and want to hear more please e-mail me at jrossini@rossini.com and tell me what you think and what you might like to hear next.

Talk soon.

Joe Rossini

My thoughts on why companies fail at web marketing

These are my thoughts only, but over several years and working with multiple companies, I have come to understand and know what works and what has not worked in the area of SEO and web marketing. I will say that I believe the number one thought or impressions I have are working with companies that do not seem to know how to work with their web SEO specialist or sometimes even their own sales force. I often find that companies refuse to let people know some of their greatest achievements or sales. The world needs to know your success stories, how you won them and got them and why. Why were you chosen over the bigger and more financially larger competitor, what happened you ask how did you do it. I have many times found that the salesperson made the right connection at the right time and thus was in there to tell the story before anyone else. You or your company became the consultant, the expert and they trusted you over the other companies that came later. I find that even in this high tech era, personal contact still can turn the key to the sale. Marketing on line is similar, people want to know more about your company and what it does. Companies that just stay quiet and allow a company to guess or try to put together a winning marketing campaign is in many instances doomed to fail. By telling your specialist the little things, the reason you are unique then it can be told to an audience that may contain that one big multi million dollar player who makes the decision. Tell the world why you can do things that others can not. Tell your potential customers that you have the programming, the technical expertise to help them.  Helping a person, save them money, make them more sales these are reasons that people will choose you and buy from you. Do not be those companies I have seen fail, be these companies that want to work with you to make them better! Remember that your SEO expert and web marketing person has your best interest at heart. If that person is successful and brings you leads, you will keep using them because it is worth it to them!

Well more to come and remember we only succeed if you succeed!

More to come

Joe Rossini

Tidbit time, more information for you!

To follow are tidbits about marketing:

Someone who visited your site yesterday is more valuable than someone who visited 90 days ago. Someone who browses six pages has shown higher intent than someone who bounces off the homepage. Segmenting these different users will help you identify who you’re marketing to and the goals you want to achieve with each different segment.  ( With my powerful reporting I see this a lot!

More tidbits:

Having intelligent bidding and targeting is extremely important, but it loses it’s power if users aren’t compelled to click on your ads. This is where you need to understand the emotional component of reaching customers and use creative that inspires them and ultimately drives a response

Have you ever thought of giving a coupon or referral fee?

How about ads that sell?

7 TIPS FOR DYNAMIC CREATIVE SUCCESS
1. Shoot eye catching, high-quality product photos. Products are at the heart of your dynamic creative campaign. That’s why it’s important to make sure they are well photographed and represented visually to attract viewers. Strong product visuals are central to the sale.
2. Maintain consistent size and aspect ratio. Consistency in product image size and aspect ratio is incredibly appealing: think Pinterest or Instagram.
3. Use transparent backgrounds. With transparent backgrounds, the product can lift right off the ad and into your audience’s focus.
4. Write catchy copy and call to action. Ad copy should always be direct and eye-catching. Communicate customer benefits, appeal to customer needs, and provide a clear call to action.
5. Keep titles and descriptions brief. Brief product titles and descriptions are more likely to grab the often fast-moving eyes of former shoppers.
6. Test what works best. Price or no price? Navigation arrows or no navigation arrows? The answers vary. We would rather skip the guesswork and set up an A/B test to determine the right answer.
7. Stay fresh. Ad fatigue is a real symptom for online shoppers. That’s why it is important to refresh the look and feel of your ads every so often. We recommend a creative refresh once per quarter.

This would work well with adwords and other ads that you put out there.

One of th4 hardest things for me and any marketer is to try to be creative:

The key takeaway? Get creative with your ad strategy, and make sure you’re highlighting the best of what your brand has to offer. Compelling creative is a key component of high-performing ads, and developing a personal connection with customers is essential.
 There are many ways to bring leads...please consider www.marketyourbusinessnow.com.

More to come soon.

Joe Rossini