Thursday, June 30, 2016

SEO on the cheap is it worth it?

to good to be true?
Although most people have understood that search engine optimization is an integral part of a successful online business, many businesses still make wrong decisions.
Here are three popular SEO offers that aren't as good as they seem:
           
1. Your hosting company or the CMS vendor offers SEO services
Some hosting companies and content management system vendors include 'SEO' services in their packages.
In general, these offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines.
Your risk: The fully automated solutions offered by many hosting companies and CMS vendors are usually outdated. Nowadays, these methods don't work anymore. In general, automatic optimization and link building is considered spam by Google.
           
2. A relative who is great with computers optimizes your site
Maybe you know someone who knows someone who is really great with computers. They can 'fix the SEO' on your website and you will save a lot of money because they do not charge much.
Your risk: Your relative might know how to code an HTML web page but that doesn't mean the he or she has any SEO knowledge. Not everyone who is good with numbers can do your accounting. Bad optimization can do more harm than good.
           
3. An offshore company will do everything for a low price
/These companies often send unsolicited emails with great-sounding offers. They promise to build backlinks, optimize your web pages and a lot more for a low monthly fee. You just have to sit back while they do the work.
Your risk: Many of the offshore companies use automated spam tools to 'promote' your website. Hiring these companies is often a sure way to get your website banned from Google in the long run. Some of these services even tweak the meta keywords tag of your web pages, which is a sure sign that they do not know what they're doing.
Better choose a reliable solution that leads to lasting results

If you want to build a successful online business, it is much better to develop a long-term search engine optimization strategy. You will save a lot of money because you will get much better results.
We offer affordable SEO marketing that works!

Friday, June 24, 2016

The case of Fridayatosisbordaltosis!

Ok what does my title mean you ask? Wllevery once in a while I get tired and bored and well sometimes just cant seem to get going. lately with all the heat it seems everyone has started to take a long summer nap. In Europe many countries take 90 days off, can you believe it a summer holiday! How do those people pay their bills? Well their health care is usually taken care of by the government  scratch anywhere from $500.00 to $5000 a month! We usually work 50 to 60 hours a week minimum so that takes up a lot of time. I just guess right now we are just coasting. It is good to coast occationally to take a deep breath and cough cause our air might not be totally clean but we at least should take a day or so off like I have today mostly and relax. I will write more soon after my Fridiatosis goes away! :)

Joe

Wednesday, June 22, 2016

More Google stuff

Google Search Console has quietly added a feature within the Search Analytics report to filter data based on “rich results.”
Rich results are when your pages show up in the search results as rich cards or other forms of rich snippets. The report gives you a better sense of how many impressions and clicks you get for rich results and how the click-through rate might differ compared to normal search results.
Here is a screen shot showing the rich results filter within the search appearance option:
google-search-analytics-rich-result
At Google I/O, we saw proof that this type of filter was coming, and now it is here. Google did add the AMP filter to that report some time ago.
Google has not yet announced the rich results filter availability in this report, but you should be able to see it.

More to come soon!

Joe

SEO make the right choice!!

Here are three popular SEO offers that aren't as good as they seem:

1. Your hosting company or the CMS vendor offers SEO services
Some hosting companies and content management system vendors include 'SEO' services in their packages.
In general, these offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines.
Your risk: The fully automated solutions offered by many hosting companies and CMS vendors are usually outdated. Nowadays, these methods don't work anymore. In general, automatic optimization and link building is considered spam by Google.

2. A relative who is great with computers optimizes your site
Maybe you know someone who knows someone who is really great with computers. They can 'fix the SEO' on your website and you will save a lot of money because they do not charge much.
Your risk: Your relative might know how to code an HTML web page but that doesn't mean the he or she has any SEO knowledge. Not everyone who is good with numbers can do your accounting. Bad optimization can do more harm than good.

3. An offshore company will do everything for a low price
These companies often send unsolicited emails with great-sounding offers. They promise to build backlinks, optimize your web pages and a lot more for a low monthly fee. You just have to sit back while they do the work.
Your risk: Many of the offshore companies use automated spam tools to 'promote' your website. Hiring these companies is often a sure way to get your website banned from Google in the long run. Some of these services even tweak the meta keywords tag of your web pages, which is a sure sign that they do not know what they're doing.
Better choose a reliable solution that leads to lasting results

If you want to build a successful online business, it is much better to develop a long-term search engine optimization strategy. You will save a lot of money because you will get much better results.

Bottom line this info from Axandra is so on the mark. I have delt with companies that hire youngsters who know WordPress and some other things and wallah they are experts leading you down the rosy path of mistakes. To do it right yu have to seek experience and frankly be prepared to pay for it.

More to come

Joe

Tuesday, June 21, 2016

How are you getting ready for the future?

OK this is not an apocalyptic blog today although I do believe in back up power, back up water and supplies I am talking about your web site. In just a couple of years things have changes so much in the world wide web and it continues to change. We have added responsive design as the norm now. We have added phone applications as a fast growing sales tool for business. SEO is changing and is more complex. We are seeing more high speed options such as what is offered by Google. Streaming is growing and so is the use of Yutube. How does an individual keep up with all the changes you ask? I say on the whole just keeping up with your own business how about trying to become an expert in another and keeping up. The answer is simple and that is to use an expert who is in this business all the time. We can help you with your social media and web presence and more and let you worry about how to run and expand yur business in this vastly competitive world.  If you are interested, just look at www.rossini.com or call me at 913-244-6132 and I can help or guide you. The call is free and my initial consultation is free too!  I hope to hear from you soon.

Joe Rossini

Wednesday, June 15, 2016

Have you thought about using an app for sales?

The world is moving fast toward android and Iphone apps and retailers and business are moving towards this trend. People are using their phones to surf and buy and more. Brick and mortar stores have to understand that the future has arrived and survival means joining this growing trend.
Rossini.com offers these apps if you have an interest!

Tuesday, June 14, 2016

Reading my reports

It is interesting to find that a majority today have viewed my blog post via Android! The day of the android has arrived!  Oh yes just a few IPhones.

How to get ranked better

1. Make sure that your web pages are relevant to the topic of your site

Relevant pages are very important if you want to be found on Google. There are several things that you can do to make sure that your web pages will be found for the right search terms:
  • Make sure that your web pages are relevant for particular keywords and search terms. Focus on one or two key phrases per page.
  • Modern search engine algorithms can determine the topic of a website. While it is important that a single page is relevant to a keyword, it is also important that the whole site is relevant to the topic.

    Use different words to describe your products and services. If your website is relevant to a topic, it might also be found if the searcher uses a keyword that does not appear directly on your pages.
  • Use your keywords in the titles of your web pages. That shows search engines that the web page is relevant to that keyword.
  • Use the key phrase in a heading tag on your web page. It sometimes helps to have the targeted keyword in the page URL. The images on your web pages should contain related keywords. 
  • The content of your web page should contain the keywords for which you want to be found on search engines. Do not write content for search engines but create useful web pages that help your website visitors.
It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.


As I have always said, keywords are still important in many differant areas!

Joe R

Friday, June 10, 2016

What do you want from your website?

I have helped many companies get leads, get ranked branded and more and I have found that many companies really do not know how to use their website or why even have it. Some want to just have a brochure about them out there.  This is ok but hopefully you have a good marketing and sales team out there to do more! Some want to us the web site as a tool to get leads. I like these type of companies because they understand the new reality that the web is everything today. Gone are the days of the yellow pages or newspaper ads, people still might use them but ask almost any person if they are looking for someone or thing or place and they will say I just Google it! Once again the web raises its head to bite anyone that is not accepting that the world has gone digital.There are some companies that use the web to go right along with their printed media and that is good too this is a branding option and frankly it works too but do more web than paper because the web is cheaper, moves faster and can be changed instantly! There are those that use the web for e-commerce and that too is charging forward and making a once small cottage industry blossem and thrive. A word of warning about e-commerce and that is you must keep up with it daily sometimes hourly if you dont want to have your hopes and business name trashed. Things must be kept up to date!. Some just use the net for sociall media and again I like this because I use it heavily. Social media is growing and thriving and changing so keep up with those changes also. Facebook is not yuor old social meet and greet anymore, it is adding many options and again you should keep up. Some use the net for video and that is so cool and also growing but sometimes it is hard to make a good homemade video so you have to pay someone to do it and well that can cost a dollar or two but I recommend trying it.

The moral of this blog is that there are many ways to use the web and frankly we offer all of them if you need help!

Until next time...
Joe Rossini




Not anything to do with marketing but the future of power maybe

Business Models Behind Shared Solar

Published on 06 Jun 2016  |   Written by  Kenneth Kramer   |   Be the first to comment!
With most residential rooftop area in the U.S. unsuitable for traditional PV panels, the community solar model provides many customers a cost effective alternative for “going solar.” Community solar brings policy benefits like net metering, similar to rooftop installations, and models have developed, and continue to evolve, that allow customers to access community solar through their incumbent utility, as owners in a cooperative group, or as a nonprofit.
Why Community Solar?
Despite the growing demand for distributed solar generation, only approximately 25% of the residential rooftops in the US can effectively accommodate solar PV installations. Potential customers may be renters, have roofs that are excessively shaded or in need of maintenance, may live in multifamily buildings or may not be economically qualified for a solar lease or purchase.
For potential customers with these issues, community solar may offer an alternative form of participation in the distributed solar market. Community solar installations may range from under 100 kilowatts (kW) to over 1 megawatt (MW) (compared to a typical single family residential installation of 4-5 kW). These installations are generally less expensive, in terms of installed cost per kilowatt, than single family rooftop units, although not as economical as utility scale facilities. As in the case of rooftop installations however, they are not directly competing with the production cost of utility scale solar generation, but with the delivered retail cost of electricity to residential and commercial customers. As a form of distributed generation, community solar programs require the same type of regulatory environment – e.g. renewable portfolio standards, strong interconnection policies, third party ownership, etc. – as do rooftop solar installations.
The three primary business models for community solar installations are described below. It should be noted, however, that even within these three categories, business models have not yet been standardized and commodified.
The Interstate Renewable Energy Council (IREC) has established a set of model program rules for community solar programs, incorporating principles such as net metering and the transferability of member’s accounts within a utility service territory. Fourteen states currently have community solar laws in place, although individual program structures differ, reflecting different sizes and financing sources, regional differences in solar resources, utility pricing, regulatory frameworks, state incentives, securities laws, etc.
Utility Sponsored Model
The utility or a third party owns the installation, and customers buy electricity from the utility, but will receive a credit on their bills corresponding to their share of the installation’s power production, which they may purchase either on a monthly basis, or up front in a lump sum.
Investor owned utilities will typically own the installation as they can utilize the associated investment tax credit (ITC) and MACRS depreciation benefits. In the case of municipal utility sponsorship, a taxable third party investor in may need to be brought to monetize available tax benefits. State incentives and available renewable energy certificates (RECs) may be allocated either to the operating utility or its customers, and this would be determined on a project by project basis, in accordance with local regulations.
Example: The Sacramento Municipal Utility District (SMUD) established its SolarShares program by entering into a 20-year power purchase agreement (PPA) with a 1 MW project built and owned by enXco, which retained the ITC and MACRS benefits. SMUD retained the RECs. This project supported annual subscriptions, from 0.5 to 4 kW each, from 700 SMUD customers, who paid fixed monthly fees for their shares of the system’s production. The customers receive monthly kW credits for their estimated shares of the system’s production, which are netted against their home electric bills at the full retail rate. In 2015, SMUD approved construction of a 10.88 MW solar array, under a 20 year PPA with First Solar, to support an expansion the SolarShares program, which could ultimately grow to 25 MW.
Special Purpose Entity (SPE) Model
The SPE model is a private ownership model which permits members to own or “subscribe” to their individual panels. The entity may be a general or limited partnership, limited liability company, “C” or “S” corporation, or cooperative, but each structural alternative is subject to different legal, tax, and financial constraints.
Customers may be residential, municipal, commercial or industrial. Under the purchase model the member buys and owns his/her panel(s) outright. Under the subscription model, the member agrees to pay monthly (or in a lump sum upfront) for the power output of the panel. In either case, credit for production from owned/subscribed panels is applied against the member’s utility bills.
The SPE is structured to pass along the economic benefit of federal tax and local incentives to the members. If individual members cannot claim applicable federal tax benefits, the SPE can be structured to monetize available benefits at the corporate level, and use the proceeds to buy down the panel purchase costs for individual members.
Example: Clean Energy Collective (CEC), in Colorado, started with a 78 kW array serving 18 owner/customers in the Holy Cross Energy service territory. Customers could buy a solar panel for $725, and receive credits on their Holy Cross energy bill for the power produced by that panel for 50 years. Holy Cross Energy purchased rights to the RECs upfront for $500/kW. The ITC for the project was monetized through the 1603 Treasury Program, and the proceeds were used to buy down the panel price for the owner/customers. CEC has since built or started development on over 90 projects with 28 utilities in 12 states, totaling over 160 MW of community solar capacity.
Nonprofit Model
In this model, donors contribute to a shared renewables installation owned by a charitable non-profit organization, which can use the power or sell it to the local utility for bill credits. While the charitable contributions used to fund the installation are tax deductible, the nonprofit is not entitled to federal income tax benefits, although it may be eligible for RECs and local benefits. Grants and foundation funding may also be used.
Within this model, federal tax benefits could be monetized, reducing the capital outlay for the system, if the nonprofit enters into a prepaid PPA with a for-profit developer, rather than using the funds raised to purchase the system itself.
Depending on the output of the installation, power sold back to the utility may also be netted against the electric bills of the charitable donors, through group billing. Group billing, however, requires a single point of contact, acting as customer representative, who is then responsible for billing and dispute resolution within the group. Alternatively, some states have virtual net metering programs which allocate credits directly to participants’ electric bills.
Example: On Bainbridge Island, Washington Community Energy Solutions, a nonprofit, raised $30,000 from 26 donors and a $25,000 grant for Puget Sound Energy (PSE) to install a 5.1 kW rooftop PV system on the Sakai Intermediate School. The school owns the system, all its power output and environmental attributes, and net meters its electricity purchased from PSE.
Conclusion
Community solar is a promising model for expanding the growth of the solar sector to market segments which are currently underserved by traditional rooftop offerings. With the business models outlined here, there is considerable flexibility available for various consumer groups, but these models still rely on patchwork state and local policies, and would benefit from a more standardized approach to regulation.
As the entire solar industry grows, expect to see a greater interest in community solar applications and innovative business models.
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Ken Kramer is a founding partner of Rushton Atlantic, LLC , a New York- and Chicago-based valuation consulting practice focusing on renewable and conventional energy, infrastructure, manufacturing and transportation, and a member of Global Asset Valuation Advisory Network, an international consortium of valuation consultancies. Rushton Atlantic’s services support financing, investment, financial reporting, tax and insurance. Ken serves on the Renewable Energy & Energy Efficiency Advisory Committee to the Secretary of Commerce, and served on the Steering Committee for the Department of Energy’s Future of the Grid Initiative.
Ken Kramer
(646) 290-5069